For a long time, marketing specialists were forced to make decisions blindfolded, using only their intuition and learning from their own expensive mistakes. The time has passed since Machine Learning, embedded with Data Forecasting, has marked the new stage of marketing development – data-driven one.

The advantages of such an approach are pretty clear: data-driven marketing gives a definitive answer on whether the contemplated promo campaign would succeed, and if so, how its profits can be raised even higher. With such a powerful tool at its disposal, the business can make every dollar invested in marketing pay off several times.

To get a perfectly tailored tool, all the particularities of the business should be considered, including generalized customer behavior, seasonal fluctuations, as well as personal preferences of each and every visitor. It’s not an easy task, but DATAFOREST is known for the competence in Big Data handling.

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