A few years ago when ChatGPT was first released, everyone didn’t know what to expect, but it was clear that this was a huge turning point in the world of artificial intelligence. Fears that AI would make most digital specialists and IT professionals unemployed disappeared in a few months, and it became clear that no one would replace anyone, on the contrary, artificial intelligence can help optimize workflow and routine tasks. Neural networks are already actively used by web designers, IT specialists, and digital experts, but today’s article will focus on those who work with text content every day–copywriters.
AI is actively changing the approach to content creation, and copywriting is no exception. Gen AI tools already help authors write articles, edit texts, analyze their uniqueness, check facts, and even adapt their writing style to a specific audience.
There are many AI tools on the market today that simplify the work of copywriters by helping them summarize information, organize ideas better, create texts quickly, and automate editing or check the text for AI content.
In this article by DATAFOREST, we’ll take a closer look at the capabilities of 10 best AI tools for copywriting and their benefits for business. If you need unique AI capabilities for your team, our experts would love to provide a consultation. Book a call, and we’ll get back to you.
What is the purpose of using AI tools for copywriting
AI tools in copywriting are not just smart assistants but true catalysts for productivity and content quality that help with content ideas, article drafts, naming, rewriting, and editing. They don’t replace writers but rather enhance their capabilities, helping them write faster and boost creativity. Of course, writers shouldn’t rely on neural networks completely. These tools are more like assistants that can improve writers’ creative flow and speed up their workflow.
According to eMarketer, 76% of marketers who are already utilizing generative AI stated they use it for basic content development and copywriting. Other use cases include inspiring creative thinking, analyzing market data, and generating asset images.
Sometimes copywriters have to work under tight deadlines, and AI becomes crucial in such situations. Writesonic can generate a draft of an article in a few seconds, and Summer AI can help quickly summarize large amounts of data. This allows writers to focus on style, depth, and editing.
Plagiarism is among the biggest issues in content marketing. Tools like Copyleaks AI Content Detector and BrandWell AI Detector allow you to check texts for uniqueness and determine whether they were generated by artificial intelligence. This is especially important for SEO specialists and content managers.
Another reason to use AI for copywriting is its ability to help writers adapt to a specific style or tone. Each audience has its preferences, and this is where AI solutions step in. For example, Coral AI helps make texts more natural and concise, and RightBlogger formats publications for blogs.
Benefits of using AI tools for content writing
AI tools not only make life easier for copywriters but also open up new opportunities for creating high-quality, relevant, and unique content. Here are the main advantages of using AI for content writing:
1. Higher quality of content
Grammar, style, and tone often make or break a copy. AI helps avoid repetition, grammatical errors, and style shortcomings. Tools like Coral AI can improve texts and make them more readable and appealing to the audience using natural language processing technologies. In addition, AI can analyze trends in content and suggest relevant topics for writing.
2. Boosting SEO capabilities
AI can recommend keywords, optimize article structure, and improve text readability. RightBlogger is specifically designed for bloggers who want to create SEO-friendly articles, and Copyleaks AI Content Detector helps check text uniqueness, which is especially important for search engine optimization.
Tools like Recall AI and PDF.ai can quickly analyze large amounts of information, extract key insights, and generate structured summaries. This is especially useful for journalists, analysts, and content marketers.
4. Consistency across multiple channels
Managing tone and style across email campaigns, social media, and websites can be challenging. AI tools ensure that your brand’s style remains consistent.
AI tools in copywriting are not just a trend but a real way to improve texts, speed up content creation, and generate fresh ideas. Next, we will review the specific capabilities of 10 AI tools and how they can change the approach to content creation.
Top tools for copywriting
Summer AI
Summer AI is a tool that integrates with blogs and websites, providing AI-generated summaries of articles for readers and product recommendations that match the content of the article. Setup takes minutes, and the tool works on both custom websites and popular platforms. It allows users to create a short summary of the content on a page or provide more context on a selected text, potentially boosting audience growth and sales.
Pros:
- no coding skills required;
- no negative SEO impact;
- quick setup;
- improved user experience.
Cons:
- summaries and product recommendations aren’t always accurate and depend on the complexity of the content.
Pricing: free plan available; Basic plan at $4/month.
Client Ratings: 4.6/5 on ProductHunt.
Recall
Recall is an AI tool designed for efficient information and knowledge management. It allows users to quickly create short summaries of any online content — from articles and blogs to YouTube videos and podcasts — and store them in a personal knowledge base. It is designed to address the challenge of information overload by transforming how users interact with and recall digital content.
Pros:
- automatic content summarization and categorization;
- offline access;
- full data ownership and reliable security.
Cons:
- poor mobile experience;
- no ability to import data from other bookmark services in JSON or Markdown formats;
Pricing: free plan includes 10 personal notes; Plus plan at $10/month.
Client Ratings: 4.0/5 on ProductHunt.
GPT Excel
GPT Excel is an AI tool to automate, simplify, and enhance work in spreadsheet applications like Microsoft Excel, Google Sheets, and Airtable. It allows users to quickly generate formulas, SQL queries, and VBA scripts, simplifying complex tasks, automating repetitive processes, and providing deeper data insights.
Pros:
- formula generation for Excel, Google Sheets, and Airtable;
- AI chat and data insights;
- table template generation;
- SQL query generation.
Cons:
- adds-on don’t always work;
- some users experienced billing issues.
Pricing: free plan available; Pro plan at $6.99/month.
Client Ratings: 4.6/5 on G2 reviews.
Coral AI
Coral AI is an AI-powered platform designed to analyze and process documents faster. It allows users to quickly summarize docs, find the information they need, translate, transcribe, and extract quotes from the files in seconds. Coral AI supports over 90 languages, making it a versatile tool for working with a variety of documents.
Pros:
- works in 90+ languages;
- allows to search key info within documents;
- summarizes long documents in seconds;
- saves 10-15 hours per week;
- transcribes audio files;
- allows you to extract quotes from documents.
Cons:
- relatively new platform and bugs may occur.
Pricing: free plan allows to upload 2 files; Executive plan at $14/month.
Client Ratings: no info.
Otio
Otio is an AI-powered platform designed to enhance research and writing processes for writers. It offers a suite of tools aimed at simplifying complex tasks, automating workflows, and providing deeper insights into various content forms. It helps users quickly extract key information from various sources such as articles, documents, and videos. Using advanced models such as GPT-4, Claude 3.5, and Mistral, Otio enables efficient interaction with large amounts of data. It also offers an AI-powered text editor to fine-tune, paraphrase, and edit the writing.
Pros:
- allows users to import various content types, including PDFs, Word documents, web links, and YouTube videos
- AI text editing and proofreading;
- automates complex research workflows;
- AI chat with the documents to extract key insights.
Cons:
- privacy and data concerns;
- limited text editing features.
Pricing: free plan available; Unlimited plan at $20/month.
Client Ratings: 3.9/5 on Trustpilot.
RightBlogger
RightBlogger is an AI-driven platform designed to assist content creators, bloggers, and marketers in streamlining their content creation processes by creating unique texts and posts for social networks. It offers 80+ tools to research, create, and promote quality content more effectively. For example, it takes creators just a few clicks and a few minutes to generate SEO blog posts. It also provides an AI article writer with the ability to generate marketing text and articles with over 1,000 words in seconds.
Pros:
- sales headline generation;
- help create digital content and generate product descriptions for websites;
- keyword research feature to find the best keywords;
- MyTone tool helps tailor the content to the needed tone and writing style;
- offers over 80 tools to help you generate content ideas, write articles, proofread grammar and spelling, rewrite content, research keywords, and convert YouTube videos into posts;
- WordPress integration.
Cons:
- while the platform supports content generation in 112 languages, the user interface is currently available only in English, which may limit accessibility for non-English speakers.
Pricing: free plan is limited to 1,000 words per month; Unlimited plan at $29.99/month.
Client Ratings: 4.5/5 on Trustpilot.
Copyleaks
Copyleaks is a plagiarism and AI-generated content detection platform. It uses artificial intelligence to identify similar and identical content in various formats, serving businesses, educational institutions, and individual users worldwide.
Pros:
- a single platform for both plagiarism and AI content detection;
- differentiates between human-written and AI-generated content;
- 99% accuracy;
- detects AI-generated content in 30 languages, with a 0.2% false positive rate.
- offers not only plagiarism detection, but also automatic paraphrasing checking, AI-generated code detection, and copyright compliance.
Cons:
- slow scanning;
- limited integrations.
Pricing: limited free plan; AI + plagiarism checker at $16.99/month.
Client Ratings: 4.4/5 on Software Advice.
BrandWell
BrandWell is an AI-driven all-in-one content marketing platform that delivers top-tier content, site audits, content intelligence insights, and natural backlinks. It offers two free AI tools for copywriting: an AI detector and a plagiarism checker. It also has a writing assistant that supports various content formats within editable documents. Another tool by BrandWell is designed for content personalization with AI. It generates research-backed long articles intended to boost traffic and revenue. Also, it offers a comprehensive suite for keyword research, topic clustering, and optimization audits, streamlining content strategies.
Pros:
- offers free tools like AI Detector and Plagiarism Checker;
- high-quality AI-generated content that requires minimal editing;
- SEO-friendly content.
Cons:
- false positives may occur.
Pricing: free tools with word/character limit; Subscription from $249.99/month.
Client Ratings: 4.9/5 on Clutch.
PDF.ai
PDF.ai is an AI-driven tool that allows you to interact with PDF documents, turning a standard document into a chat. It allows users to ask questions, get summaries, and find information without reading the whole document. This simplifies the process of extracting the necessary information from large volumes of text, making work with documents more efficient.
Pros:
- supports over 100 languages;
- allows users to ask questions directly to PDF documents, receiving instant answers.
Cons:
- depends on the quality of the original document. If the PDF document has a low scan quality, the tool may not be able to recognize and analyze the content correctly.
Pricing: free plan available; Pro plan at $17/month.
Client Ratings: 4.3/5 on G2 reviews.
Writesonic
Writesonic is an AI platform for automated text writing and optimization, content creation, and SEO optimization processes. It combines various tools that allow marketers, copywriters, and businesses to generate and optimize content to increase search engine visibility and engage their audience.
Pros:
- generates SEO-friendly articles;
- integration with marketing tools to automate SEO workflows and get up-to-date data to create effective content strategies;
- real-time data collection;
- uses advanced AI models such as o3-mini, o1, GPT-4o, and Claude to generate, edit, and paraphrase content;
- offers over 100 templates for creating articles, social media posts, and websites, making the content creation process more efficient.
Cons:
- some users may find the number of tools and features overwhelming, which can make it difficult to learn and adapt to the platform.
- limited SEO capabilities.
Pricing: free plan available; Individual plan at $20/month.
Client Ratings: 4.7/5 on G2 reviews.
AI tools comparison table
Concluding Thoughts
From automated text generation to precise analysis of style and tone, AI tools are offering copywriters new opportunities for boosting creativity and efficiency. They allow them not just to improve the quality of content, but also to quickly respond to changes in market conditions, helping to find new ideas and optimize workflows.
Of course, all these tools should be used wisely. They can help quickly complete routine work, but won’t be able to replace the creativity, originality, and depth that only a person can bring. Together with human intelligence, AI tools become powerful allies for content creation.
Instead of being afraid that AI will take away copywriters’ work, businesses should embrace this new stage of development and use it to the fullest. By partnering with tech vendors like DATAFOREST, you can easily define use cases for your teams and start integrating AI without disrupting workflows. Our team provides Gen AI consulting services to make sure you choose the right tool for your business. If you’re interested in a consultation, please, fill out the form, and we’ll contact you soon.
FAQ
How does AI help copywriters speed up the content creation process without sacrificing creativity?
When copywriters use AI, they can create content more rapidly, as AI automates routine tasks like generating headlines, preparing drafts, or editing copy. This enables writers to spend their time on other more creative aspects of their work, like brainstorming and generating unique ideas.
How accurate is AI in creating SEO-optimized texts?
AI achieves 90% accuracy in writing SEO-friendly texts. But you have to give accurate instructions and edit the AI results to achieve a natural style of text that is acceptable to search engine algorithms.
Can AI be used to create a completely unique text?
If given the right parameters, AI does what AI does best: it generates unique text. AI, though, is all about templates and that may result in overlap with other writings. To ensure complete uniqueness, it is important to edit and proofread the text, adding individual ideas and its own style that AI cannot replicate.
Can AI tools generate long texts like articles and whitepapers without losing quality?
Yes, AI can produce long texts such as articles and white papers while maintaining some structure and coherence. To maintain high quality, it is important to proofread and adjust the content so that it still has creativity and depth.
What AI solutions help with A/B testing of texts?
Tools like Unbounce or Optimizely A/B test copies while helping copywriters figure out what content works best. These platforms leverage AI technology to analyze the test results, providing recommendations about which aspects of the content perform better.
What are the differences between paid and free AI solutions for copywriting?
Paid AI copywriting tools usually provide more benefits and capabilities, such as better text analysis, content production, and customization options. Free solutions may offer less functionality, including content generation limits.
What AI solutions allow you to automatically optimize texts for SEO while still looking natural?
With Writesonic, you can automatically optimize your texts for SEO while keeping it natural. It assists in keyword research, competitor analysis, and enhancing the visibility of the content without compromising on the quality of the text.
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