Every business understands that communicating with their customers is important, but has to figure out the most effective way to do it. That’s where things start getting complicated. There are so many AI-powered tools to help you with lead capture, funnel building, and call center optimization that it can quickly become overwhelming to decide which one is right for your business.
But the real question is which one to choose. If you’re an entrepreneur wanting to create high-converting sales funnels, a marketer optimizing landing pages, or a business owner searching for better engagement, this guide will point you in the right direction. Since each platform offers something different, the right choice depends on your goals, business model, and the experience you want to provide for your customers.
In this article, DATAFOREST takes an in-depth look at some of the most popular AI-powered customer communication tools and analyzes their unique features, pros, cons, and use cases to assist you in making an informed decision. You can schedule a call with our team to get a more detailed consultation on how AI tools can streamline customer communication for your business.
Why use AI tools to communicate with customers
Customers' preferences are changing, and they no longer react to generic messaging. They expect businesses to know their needs, predict their preferences, and serve them with personal experiences at every interaction. AI communication tools are making this possible as they analyze customer data, learn from interactions, and create personalized messages for each customer.
Personalization is more than just calling a customer by name. It’s about sending the right message at the right time through the right channel. AI tools track customer behavior like browsing, past purchases, and engagement history to suggest relevant products and customize emails. This kind of AI-driven personalization makes the interactions more human and engaging, resulting in higher customer satisfaction and loyalty.
According to HubSpot's survey, 85% of CRM leaders use AI tools to personalize customer communications. 46% of customer service professionals think chatbots create a more personalized experience while 38% think they actually reduce personalization. 50% of respondents reported that generative AI improves message personalization. Based on these findings, we can assume that AI has the potential to enhance customer interactions, but the way it is implemented directly influences the outcomes for businesses.
Benefits of using AI tools to communicate with customers
1. Accent neutralization for non-native speakers
The global call center operator Teleperformance used AI-powered technology to neutralize the accents of Indian customer service agents. As a result of such innovation, they improved clarity and customer interaction to reduce call handling time and increase satisfaction.
2. 24/7 availability
Completely automated AI communication tools are available 24 hours a day, which means they can help businesses assist their customers at any time. This is particularly useful for global companies, whose customers may have a different time zone. AI tools don’t tire out like human agents, enabling companies to ramp up internal customer engagement without the expense of hiring extra support employees.
3. Reduced customer service response time
HubSpot's State of Service report shows that 92% of CRM leaders say that AI has reduced their customer service response times. AI chatbots and virtual assistants provide immediate personalized responses to common questions, helping reduce waiting times and providing customers with rapid support.
4. Cost savings
AI automation takes over repetitive tasks like answering FAQs, setting up appointments, or processing orders to reduce the burden on human agents. As a result, freeing human agents to work on more complex queries leads to improving efficiency across the board. Well, take the customer service industry, for example. A report by IBM states that by utilizing AI-infused virtual agents, businesses can cut customer service costs by 30% while boosting customer satisfaction and loyalty.
5. Informed decision-making
AI tools collect and analyze customer data to identify trends and insights. This helps businesses fine-tune their communication strategies, enhance marketing campaigns, and anticipate customer needs more effectively. For example, tools like Unbounce and ClickFunnels use AI to test landing pages and optimize messaging for improved engagement and conversion rates.
Leading tools for communicating with customers
Now, let’s review 10 AI tools and analyze how they can improve customer communication for your business.
TruConversion
TruConversion is a software for funnel tracking and optimization. It analyzes what your website and mobile visitors are doing, allowing you to make necessary tweaks to boost your conversions. It provides tools for heatmaps, session recordings, surveys, and form optimization. Designed for marketers and business owners, it helps track customer behavior to boost conversions by visualizing interactions and gathering feedback.
Pros:
- easy to use, just copy, paste and optimize;
- integrates with many platforms;
- offers tools for micro surveys and customer feedback collection;
- provides detailed user insights and analytics.
Cons:
- can be expensive for small teams;
- some users complained about customer support.
Pricing: free trial for 14 days; Plans start at $49/month.
Client Ratings: 4.9/5 on AppSumo.
ClickFunnels
ClickFunnels is an AI marketing platform designed to help marketers convert online website visitors into customers. It offers a funnel builder for creating landing pages, order forms, and upsell pages. It also provides email marketing tools and CRM systems, which makes it a one-stop solution for lead generation, sales conversion, and customer management.
Pros:
- integrated CRM for managing contacts, appointments, and sales pipelines;
- user-friendly interface;
- AI-enhanced email automation tools.
Cons:
- can be complex for beginners without prior marketing experience.
Pricing: free trial for two weeks; Startup plan at $97/month.
Client Ratings: 3.9 on TrustPilot.
Systeme
Systeme is an all-in-one platform designed to simplify the process of building and growing an online business. It provides features like funnel and website building, email marketing automation, and online course creation. The platform is ideal for entrepreneurs and small business owners without tech skills looking to manage their marketing and sales processes in one place.
Pros:
- integrated tools that cover all aspects of online business;
- affordable pricing with a free plan;
- customer support average response time is under 2 hours.
Cons:
- limited customization options compared to more advanced platforms;
- may not suit larger businesses with complex needs.
Pricing: free plan available; Startup plan at $27/month.
Client Ratings: 4.9 on TrustPilot.
CartFlows
СartFlows is a WordPress sales funnel builder designed to help generate leads and turn visitors into customers. It allows users to design high-converting sales processes with features like customizable checkout pages, one-click upsells, order bumps, and A/B testing. CartFlows offers pre-built templates that are optimized for various industries like eCommerce, online courses, and agencies, enhancing average order value and conversion rates.
Pros:
- all-in-one WordPress funnel builder plugin;
- easy integration with WooCommerce.
Cons:
- some advanced features may require technical knowledge.
Pricing: no free plan but offers 14-day money-back guarantee; Plus plan at $189/year.
Client Ratings: 4.9/5
Kartra
Kartra is an all-in-one marketing platform designed for marketing agencies and online businesses to build and automate their online presence. It includes tools for creating landing pages, sales funnels, email marketing automation, membership sites, webinars, AI lead qualification, and AI-powered content generation. The platform provides pre-built templates and automation to streamline workflows.
Pros:
- offers checkout processing, affiliate management, lead tracking, and real-time analytics;
- launch in minutes with pre-built, done-for-you marketing campaigns;
- has its own Kartra AI assistant to generate high-quality pages, emails, and SMS campaigns.
Cons:
- some users are not satisfied with its blogging feature.
Pricing: no free plan; Starter plan from $89/month.
Client Ratings: 4.5/5 on Software Advice.
Leadpages
Leadpages is a lead generation platform for creating landing pages and marketing campaigns. It provides a drag-and-drop editor, mobile-responsive templates, and integrations with CRMs and email marketing tools. Main features include built-in A/B testing, pop-ups, alert bars, and checkout functionality for direct sales.
Pros:
- 90+ integrations with other marketing tools;
- suitable for beginners as it provides 200+ landing page templates;
Cons:
- standard templates cannot be customized.
Pricing: 14-day free trial available; Standard plan at $49/month.
Client Ratings: 4.3/5 on G2 reviews.
GetResponse
GetResponse is an all-in-one online marketing platform that combines email, automation, online courses, and paid newsletters. It also includes an AI landing page generator, webinars, sales funnels, SMS marketing, sales assistants, and e-commerce integrations, making it a comprehensive solution for businesses looking to scale their online presence.
Pros:
- 99% deliverability rate for 160+ countries;
- AI-powered course creator;
- 170 integrations with tools like Shopify, WordPress, Stripe, and WooCommerce.
Cons:
- SMS marketing is not available with most plans;
- some users faced billing issues.
Pricing: 30-day free trial; Email marketing toolkit at $18/month, Marketing automation toolkit at $56/month.
Client Ratings: 4.3/5 on G2 reviews.
Unbounce
Unbounce is a landing page builder and conversion rate optimization platform. It provides AI-powered tools to create, optimize, and test high-converting landing pages without coding or design expertise. With a focus on AI for omnichannel communication and machine learning, Unbounce helps users drive sales and convert leads. For example, their dynamic text replacement feature allows marketers to engage and convert visitors by aligning their landing pages with the keywords their customers are searching for.
Pros:
- smart traffic feature provides audience insights to identify new channels;
- user-friendly no-code page builder;
- AI сopywriting for ads, emails, and landing pages;
Cons:
- limited customization compared to other platforms;
- AI features may require fine-tuning.
Pricing: 14-day free trial; subscription from $99/month.
Client Ratings: 4.4 on G2 reviews.
Builderall
Builderall is a digital marketing platform that offers over 25 tools and 1,000+ features for marketing, sales, and customer support. It includes website building, email marketing, sales funnels, e-learning, webinar hosting, automation, and AI-powered content tools in a single dashboard. It allows businesses to automate customer support through multilingual chatbots. With AI in live chat support for personalized responses, companies can easily handle common customer inquiries.
Pros:
- built-in chatbot and customer support automation tools;
- no coding needed for website and funnel building;
- 25 tools in a single platform with over a thousand features.
Cons:
- not all features are performing well;
- takes time to learn how to navigate the platform and use all its features.
Pricing: free plan available; subscription from $17/month.
Client Ratings: 4.1 on G2 reviews.
Kajabi
Kajabi is a marketing platform for creators to build and sell online courses, podcasts, memberships, coaching programs, and digital products. It provides website building, email marketing, sales funnels, automation, and predictive customer analytics. The platform has a comprehensive suite of tools to engage customers with automated sequences and streamline the process of content creation, client communication, marketing, and sales.
Pros:
- creators own 100% of what they make;
- provides access to different AI tools, for example, AI for real-time customer feedback, live chat support, or social media interactions;
- connects with a network of creators and Kajabi experts.
Cons:
- lacks customizations, especially with some AI tools.
Pricing: no free plan; Subscription starts at $89/month.
Client Ratings: 4.3 on G2 reviews.
AI tools comparison table
Summary
In conclusion, AI is revolutionizing how businesses interact with their customers by personalizing experiences, automating processes, and offering customer support around the clock.
Whether they are speeding up response times, lowering costs, or providing insights to make decisions based on the data, these tools help companies provide more meaningful and efficient interactions at every touchpoint.
However, the right AI-powered communication platform is largely determined by your specific business communication needs. Tools like TruConversion and ClickFunnels are ideal for optimizing sales funnels and boosting conversions, while platforms like GetResponse and Unbounce focus on automation and engagement. While no tool is perfect, each has its strengths, and identifying which will serve your business goals best is critical.
But businesses should also avoid the trap of relying too heavily on AI instead of the human touch, maintaining a balance that fosters genuine customer relationships. The right AI strategy can help you enhance personalization, boost efficiency, and lead to higher customer satisfaction and loyalty.
In case you are still seeking guidance on how to integrate AI into your customer communication strategy, as your tech vendor, DATAFOREST can fill in the gap. Fill out a form to connect with us and discuss how AI can transform your customer interactions and help your business grow.
FAQ
What is the difference between AI chatbots and AI voice assistants?
AI chatbots work on text-based interaction through sources like websites, messaging apps, and emails, whereas AI voice assistants utilize natural language processing to process spoken language to respond using voice commands. AI voice assistants tend to better serve hands-free interaction, whereas bots are mostly used for customer service and sales.
How can AI chatbots reduce customer wait times?
AI chatbots respond to common inquiries in real time, and customers no longer have to wait for a human agent. They can process numerous inquiries at once, automate common procedures, and pass complicated issues to human agents when needed, enhancing response timings.
Which AI tools support omnichannel communication (email, messengers, social networks)?
All-in-one AI-powered platforms, such as GetResponse, Kartra, and Builderall, integrate several communication channels like email, live chat, SMS, and social media. These tools help businesses engage with customers effortlessly on different platforms.
Can AI be configured for personalized chat suggestions?
AI creates content by turning text prompts into videos and audio or modifying existing content, while traditional design involves manual editing and specialized software like Yes, AI tools analyze customer data, past interactions, and browsing behavior to produce personalized chat responses. Kajabi and ClickFunnels, for example, use AI to tailor recommendations and responses, making interactions more relevant to each user. to edit images or create graphics.
How to measure the effectiveness of AI chatbot in customer support?
Response time, resolution rate, customer satisfaction score, and volume of inquiries managed without human intervention are some of the key performance indicators. Most AI tools come with in-built analytics for performance tracking and response optimization.
How does AI help businesses deal with international customers through automatic translation?
Depending on real-time translation features, multilingual AI chatbots and customer support tools can communicate with customers in different languages. Businesses can offer support across different regions without language barriers, ultimately enhancing global customer engagement.
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