The Impact of Data Integration on Today's e-commerce Business
New trends in the industry are making E-commerce data integration more important than ever. Enterprises today are facing the challenges of big data. To improve business results, they need to transform their data into assets. More powerful and flexible data integration technologies are needed to transform data into a usable form.
Data integration involves combining data from different sources and providing data to users unified. Why is it important? There are several reasons.
- Standardization. Data integration enables you to select and establish a single corporate standard of representation and work with the data, which significantly simplifies the interaction and accelerates processes within the company.
- Automation. Data integration implies the automatic collection of information from separate sources in real-time and their instant conversion into a preset format.
- Efficiency. E-commerce data integrations vastly improve the efficiency of management decision-making. Instead of collecting reports from all departments and trying to build a picture of the global processes on their basis, the manager monitors the company's current state of affairs.
- Scalability. Integration of data from Magento, Shopify, OpenCart, and many other shopping platforms allows you to significantly expand your audience. By embracing new platforms and processing data from them, you reach audiences you could only dream of before and still provide them with the highest level of service.
E-commerce integration is a complex and time-consuming process, but the benefits of data integration for e-commerce are hard to overestimate. Instead of big words, just trust the numbers. According to statistics, data integration positively impacts businesses by $50-70k per month. Impressive, isn't it?