Data-driven marketing

Solution

Developed a platform, which:

- monitors the period of time in which the client is the most likely to place an order;
- analyzes the sales histories of a specific client;
- helps to implement cross-selling;
- creates individual recommendations for each client, significantly increasing the likelihood of a sale, and, hence the company's profit;
- integrated the platform with the other popular ecommerce platforms;
- implemented a system, which helps to download/upload data on the consumption of services by clients, dividing them into certain groups, according to the purchased services/goods;
- created a platform, which analyzes and identifies the periods, when the client is most likely to place an order. Based on this data, the customer can build his advertising campaign, thereby foreseeing what to offer to the client at the time of his purchase, hence increasing his lifetime value and loyalty.