Influencer Marketing Platform Excellence: Optimization with Data

Influencer Marketing Platform

The Client wanted to build a software solution to assist brands and agencies with their influencer marketing campaigns by offering massive searchable databases of potential influencers, using AI algorithms. We helped to develop an interactive B2C web application while optimizing the speed of data loading that allowed customers to quickly identify and target the right individuals for their campaigns, potentially saving them time and resources.

Web and mobile development

Data Engineering

Marketing

Web and mobile development

Data Engineering

Marketing

data upload

mln+

influencers

About the client

The leading Marketing and Creative agency in the DACH-region that provides customers support in the areas of strategy, market research, and content creation.

Tech stack

ReactJS

Python

PostqreSQL

DRF

AWS

The client's needs

The Client wanted to develop an interactive B2C web app that would provide brands and agencies with access to a large, searchable database of potential influencers to help them identify, target the right individuals for their campaigns, make more informed decisions about who to work with, by using AI algorithms to analyze data on influencers and their social media presence.

Challenges & solutions

Challenge

Build front-end for an interactive B2C web app that allows customers to utilize the functionality of collecting influencers on TikTok and Instagram by setting up flexible filters that match their specific criteria. Optimizing the speed of data loading.

Solution

Built a reactive, efficient, and dynamic web application with a design framed within the Client's existing website and UI/UX front-end using React. The app is responsive and can be easily accessed on all different devices and screen sizes. By optimizing database queries, using pagination, caching, minimizing the use of heavy libraries, and minifying and compressing resources, the speed of data loading is optimized so that customers can quickly identify and target the right individuals for their campaigns.

Challenge

Implement API integration: integrate data from Social Media (TikTok, Instagram) and payment system.

Solution

High-loaded AI scraping algorithms to generate a real-time database of the millions of influencers' data from Instagram and TikTok. The app was integrated with the TikTok and Instagram APIs to gather data on influencers, such as their profile information, posts, and engagement metrics. Integrated API of the selected payment gateway into the app, to enable transactions and communication between the app and the payment gateway.

Challenge

Build a large-scale filter system.

Solution

Data filtering interrogates various sets of influencers’ data, then calls up data that is most suitable for the customer’s needs.

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Luxury Retailer AI Demand Forecasting Implementation

Results

We helped the Client to build an interactive B2C platform that allows brands and agencies to access a large, searchable database of potential influencers, using advanced AI algorithms to analyze data on influencers and their social media presence. The app is designed to be user-friendly, responsive, and efficient, with a fast data loading speed, and a large-scale filter system and has the capability to transact through a payment gateway, providing a complete solution for influencer marketing campaigns. The app gives the Client a competitive advantage over their competitors and helps to increase efficiency and revenue.

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Influencer Marketing Platform first slider image

Influencer Marketing Platform second slider image

We are delighted with our results and with DATAFOREST's professional services, they have helped us to generate additional revenue!

Johannes R.

CEO Creative agency

Steps of providing web applications services

Step 1 of 7

Web development discovery

In the initial stage of the web-based development project, professional business analysts make detailed documentation of the project requirements and the approximate structure of the future web application. DATAFOREST is a custom web application development agency, guided by extensive experience in multiple industries. We give you detailed project documentation and then assemble the team according to your time and budget.

Step 2 of 7

UX and UI design

Based on your wishes, the needs of your target audience, and the best web application design and development practices, our UX and UI experts create an aesthetically pleasing and user-friendly interface for your app to satisfy even the most demanding users.

Step 3 of 7

Web-based application development

At DATAFOREST we are following the best programming design principles and approaches. Being a data engineering company, we build high load platforms, with a significant level of flexibility and result orientation. We keep our deadlines and follow SOC 2 compliance requirements.

Step 4 of 7

Integration

With DATAFOREST, integrating the application into your business won’t stop your processes for a minute. We provide seamless integration with your software infrastructure and ensure smooth operation in no time.

Step 5 of 7

Quality assurance

We use a multi-level quality assurance system to avoid any unforeseen issues. Working with DATAFOREST, you can be confident that your web app development service solutions arrive to the market polished and in full compliance with all certification requirements.

Step 6 of 7

24/7 support

Once a product is released to the market, it’s crucial to keep it running smoothly. That’s why our experts provide several models of post-release support to ensure application uptime and stable workflows, increasing user satisfaction.

Step 7 of 7

Web app continuous improvement

Every truly high-quality software product has to constantly evolve to keep up with the times. We understand this, and therefore we provide services for updating and refining our software, as well as introducing new features to meet the growing needs of your business and target audience.

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They've had a quick grasp of what we are trying to do and delivered to our spec without a fuss.

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