Influencer Marketing Platform Excellence: Elevating Campaigns with Data

Influencer Marketing Platform

The Client wanted to build a software solution to assist brands and agencies with their influencer marketing campaigns by offering massive searchable databases of potential influencers, using AI algorithms. We helped to develop an interactive B2C web application while optimizing the speed of data loading that allowed customers to quickly identify and target the right individuals for their campaigns, potentially saving them time and resources.

Web Applications

57 ms

data upload

12 mln+

influencers

About the client

The leading Marketing and Creative agency in the DACH-region that provides customers support in the areas of strategy, market research, and content creation.

Tech stack

ReactJS

Python

PostqreSQL

DRF

AWS

The client's needs

The Client wanted to develop an interactive B2C web app that would provide brands and agencies with access to a large, searchable database of potential influencers to help them identify, target the right individuals for their campaigns, make more informed decisions about who to work with, by using AI algorithms to analyze data on influencers and their social media presence.

Challenges & solutions

Challenge

Build front-end for an interactive B2C web app that allows customers to utilize the functionality of collecting influencers on TikTok and Instagram by setting up flexible filters that match their specific criteria. Optimizing the speed of data loading.

Solution

Built a reactive, efficient, and dynamic web application with a design framed within the Client's existing website and UI/UX front-end using React. The app is responsive and can be easily accessed on all different devices and screen sizes. By optimizing database queries, using pagination, caching, minimizing the use of heavy libraries, and minifying and compressing resources, the speed of data loading is optimized so that customers can quickly identify and target the right individuals for their campaigns.

Challenge

Implement API integration: integrate data from Social Media (TikTok, Instagram) and payment system.

Solution

High-loaded AI scraping algorithms to generate a real-time database of the millions of influencers' data from Instagram and TikTok. The app was integrated with the TikTok and Instagram APIs to gather data on influencers, such as their profile information, posts, and engagement metrics. Integrated API of the selected payment gateway into the app, to enable transactions and communication between the app and the payment gateway.

Challenge

Build a large-scale filter system.

Solution

Data filtering interrogates various sets of influencers’ data, then calls up data that is most suitable for the customer’s needs.

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Results

We helped the Client to build an interactive B2C platform that allows brands and agencies to access a large, searchable database of potential influencers, using advanced AI algorithms to analyze data on influencers and their social media presence. The app is designed to be user-friendly, responsive, and efficient, with a fast data loading speed, and a large-scale filter system and has the capability to transact through a payment gateway, providing a complete solution for influencer marketing campaigns. The app gives the Client a competitive advantage over their competitors and helps to increase efficiency and revenue.

‍

Influencer Marketing Platform first slider image

Influencer Marketing Platform second slider image

We are delighted with our results and with DATAFOREST's professional services, they have helped us to generate additional revenue!

Johannes R.

CEO Creative agency

Steps of providing
data scraping services

Step 1 of 5

Free consultation

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

Step 2 of 5

Discovering and feasibility analysis

One of our core values is flexibility, hence we work with either one page high level requirements or with a full pack of tech docs. At this stage, we need to ensure that we understand the full scope of the project. Receive from you or perform a set of interviews and prepare the following documents: list of features with detailed description and acceptance criteria; list of fields that need to be scraped, solution architecture. Ultimately we make a project plan which we strictly follow. We are a result-oriented company, and that is one of our core values as well.

Step 3 of 5

Solution development

At this stage, we develop the scraping engine core logic. We run multiple tests to ensure that the solution is working properly. We map the fields and run the scraping. While scraping, we keep the full raw data so the final model can be enlarged easily. Ultimately we store data in any database and run quality assurance tests.

Step 4 of 5

Data delivery

After quality assurance tests are completed, we deliver data and solutions to the client. Though we have over 15 years of expertise in data engineering, we expect client’s participation in the project. While developing and crawling data, we provide midterm results so you can always see where we are and provide us with feedback. By the way, a high-level of communication is also our core value.

Step 5 of 5

Support and continuous improvement

We understand how crucial the solutions that we code for our clients are! Our goal is to build long-term relations, so we provide guarantees and support agreements. What is more, we are always happy to assist with further developments and statistics show that for us, 97% of our clients return to us with new projects.

How we provide data integration solutions

Step 1 of 5

Free consultation

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

Step 2 of 5

Discovering and feasibility analysis

One of our core values is flexibility, hence we work with either one page high level requirements or with a full pack of tech docs.

At this stage, we need to ensure that we understand the full scope of the project. We receive from you or perform a set of interviews and prepare the following documents: integration pipeline (which data we should get and where to upload), process logic (how system should work); use cases and acceptance criteria; solution architecture. Ultimately we make a project plan which we strictly follow.

Step 3 of 5

Solution development

At this stage, we build ETL pipelines and necessary APIs to automate the process. We attract our DevOps team to build the most efficient and scalable solution. Ending up with unit tests and quality assurance tests to ensure that the solution is working properly. Focus on Results is one of our core values as well.

Step 4 of 5

Solution delivery

After quality assurance tests are completed, we deliver solutions to the client. Though we have over 15 years of expertise in data engineering, we are expecting client’s participation in the project. While developing the integration system, we provide midterm results so you can always see where we are and provide us with feedback. By the way, a high-level of communication is also our core value.

Step 5 of 5

Support and continuous improvement

Steps of providing web applications services

Step 1 of 7

Web development discovery

In the initial stage of the web-based development project, professional business analysts make detailed documentation of the project requirements and the approximate structure of the future web application. DATAFOREST is a custom web application development agency, guided by extensive experience in multiple industries. We give you detailed project documentation and then assemble the team according to your time and budget.

Step 2 of 7

UX and UI design

Based on your wishes, the needs of your target audience, and the best web application design and development practices, our UX and UI experts create an aesthetically pleasing and user-friendly interface for your app to satisfy even the most demanding users.

Step 3 of 7

Web-based application development

At DATAFOREST we are following the best programming design principles and approaches. Being a data engineering company, we build high load platforms, with a significant level of flexibility and result orientation. We keep our deadlines and follow SOC 2 compliance requirements.

Step 4 of 7

Integration

With DATAFOREST, integrating the application into your business won’t stop your processes for a minute. We provide seamless integration with your software infrastructure and ensure smooth operation in no time.

Step 5 of 7

Quality assurance

We use a multi-level quality assurance system to avoid any unforeseen issues. Working with DATAFOREST, you can be confident that your web app development service solutions arrive to the market polished and in full compliance with all certification requirements.

Step 6 of 7

24/7 support

Once a product is released to the market, it’s crucial to keep it running smoothly. That’s why our experts provide several models of post-release support to ensure application uptime and stable workflows, increasing user satisfaction.

Step 7 of 7

Web app continuous improvement

Every truly high-quality software product has to constantly evolve to keep up with the times. We understand this, and therefore we provide services for updating and refining our software, as well as introducing new features to meet the growing needs of your business and target audience.

The way we deal with your task and help achieve results

Step 1 of 5

Free consultation

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

Step 2 of 5

Discovering and feasibility analysis

One of our core values is flexibility, hence we work with either one page high level requirements or with a full pack of tech docs.

In Data Science, there are numerous models and approaches, so at this stage we perform a set of interviews in order to define project objectives. We elaborate and discuss a set of hypotheses and assumptions. We create solution architecture, a project plan, and a list of insights or features that we have to achieve.

Step 3 of 5

Solution development

The work starts with data gathering, data cleaning and analysis. Feature engineering helps to determine your target variable and build several models for the initial review. Further modeling requires validating results and selecting models for the further development. Ultimately, we interpret the results. Nevertheless, data modeling is about a process that requires lots of back and forth iterations. We are result focused, as it’s one of our core values as well.

Step 4 of 5

Solution delivery

Data Science solutions can be a list of insights or a variety of different models that consume data and return results. Though we have over 15 years of expertise in data engineering, we expect client’s participation in the project. While modeling, we provide midterm results so you can always see where we are and provide us with feedback. By the way, a high-level of communication is also our core value.

Step 5 of 5

Support and continuous improvement

The way we deal with your issue and achieve result

Free consultation

Step 1 of 5

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

Step 2 of 5

Discovering and feasibility analysis

One of our core values is flexibility, hence we work with either one page high level requirements or with a full pack of tech docs.

Depending on project objectives, DevOps activity requires auditing the current approach, running metrics measurement, performing monitoring and checking logs. By having a set of interviews, we ensure that we understand the full scope of the project. Ultimately we make a project plan which we strictly follow. We are a result-oriented DevOps service provider company, and that is one of our core values as well.

Step 3 of 5

Solution development

At this stage, our certified DevOps engineers refine the product backlog. We deliver great results within digital transformation, cost optimization, CI/CD setup, containerization, and, last but not least, monitoring and logging. We are a result focused company – it’s one of our core values.

Step 4 of 5

Solution delivery

After quality assurance tests are completed, we deliver solutions to the client. Though we have over 15 years of expertise in data engineering, we expect client’s participation in the project. By the way, a high-level of communication is also our core value.

Step 5 of 5

Support and continuous improvement

Success stories

Check out a few case studies that show why DATAFOREST will meet your business needs.

All Success Stories

Web app for dropshippers

The Client wanted to create a web app for people who sell products online (dropshippers) to show them the most popular products and calculate the potential profits. DATAFOREST designed and built the web app from scratch, creating high-load scraping algorithms to extract data from different e-commerce marketplaces, developing AI algorithms to calculate profits, and integrating the payment system with various functionalities.

100k+

hourly users

1,5 mln+

Shopify stores

Josef G.

CEO, Founder Software Development Agency

View case study

If we experience any problems, they come back to us with good recommendations on how the project can be improved.

Financial Intermediation Platform

The project aims to develop a deal origination platform for private equity investments in infrastructure-related sectors and involves building a secure, interactive B2B platform from scratch, with sign-up functionality to connect investment firms to proprietary investment opportunities. DATAFOREST built a highly-loaded platform and applied AI functionality to empower the application's development.

98%

model accuracy

100%

timely development

Enrico Cattabiani

Founder & CEO IDN, Infrastructure Deals Network

View case study

Financial Intermediation Platform preview

They understood our requirements, translated into actions rapidly, and adapted to requests easily.

Bank Data Analytics Platform

The Bank Data Analytics Platform project aims to develop a web-based application for the Client and its customers to query and analyze data relating to various banks and other financial institutions. The project involves building an interactive B2B web app with custom dashboards and analytics features, as well as using AI functionality to empower the application's development and analytics capabilities.

30+

system integrations

19%

CX boost

Stuart Theobald

Chairman Intellidex, Financial Services and Consulting company

View case study

They've had a quick grasp of what we are trying to do and delivered to our spec without a fuss.

DevOps Experience

The ML startup faced high costs during its growth for a data-driven platform infrastructure that processes around 30 TB per month and stores raw data for 12 months on AWS. We reduced the monthly cost from $75,000 to $22,000 and achieved 30% performance over SLA.

2k+

QPS performance

70%

cost reduction