Boosting Marketing Performance with Data-Driven Insights

Data-driven marketing

We created a solution that helped optimize the customer base to get the most out of the customer data. This solution notifies the client about the services/goods, which they would likely buy, according to the gathered information.

20%

sales growth

200%

traffic boost

About the client

An international digital marketing and advertising agency, who created the first information platform built for marketers around the world.

Tech stack

Pandas

Pyspark

TensorFlow

PostqreSQL

Hadoop

The client's needs

Challenges & solutions

Challenge

Craft personalized buying journeys for the prospects.

Increase conversion across the entire customer lifecycle.

Get insights into the customer persona and create a more personalized approach to customer engagement.

Solution

Developed a platform, which:
‍
- monitors the period of time in which the client is the most likely to place an order;
- analyzes the sales histories of a specific client;
- helps to implement cross-selling;
- creates individual recommendations for each client, significantly increasing the likelihood of a sale, and, hence the company's profit;
- integrated the platform with the other popular e-commerce platforms;
- implemented a system, which helps to download/upload data on the consumption of services by clients, dividing them into certain groups, according to the purchased services/goods;
- created a platform, which analyzes and identifies the periods, when the client is most likely to place an order. Based on this data, the customer can build his advertising campaign, thereby foreseeing what to offer to the client at the time of his purchase, hence increasing his lifetime value and loyalty.

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Results

They developed solutions that brought value to our business.

Jeremy Groves

CEO ThinkDigital, Digital and Marketing Agency

Steps of providing
data scraping services

Step 1 of 5

Free consultation

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

One of our , hence we work with either one page high level requirements or with a full pack of tech docs. At this stage, we need to ensure that we understand the full scope of the project. Receive from you or the following : list of features with detailed description and acceptance criteria; list of fields that need to be scraped, solution architecture. Ultimately we make a project plan which we strictly follow. We are a , and that is one of our core values as well.

How we provide data integration solutions

Step 1 of 5

Free consultation

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

One of our , hence we work with either one page high level requirements or with a full pack of tech docs. At this stage, we need to ensure that we understand the full scope of the project. We receive from you or the following : integration pipeline (which data we should get and where to upload), process logic (how system should work); use cases and acceptance criteria; solution architecture. Ultimately we make a project plan which we strictly follow.

After quality assurance tests are completed, we deliver solutions to the client. Though we , we are expecting client’s participation in the project. While developing the integration system, we provide midterm results so are and provide us with feedback. By the way, a high-level of .

Steps of providing web applications services

Step 1 of 7

Web development discovery

In the initial stage of the web-based development project, professional business analysts make detailed documentation of the project requirements and the approximate structure of the future web application. DATAFOREST is a custom web application development agency, guided by extensive experience in multiple industries. We give you detailed project documentation and then assemble the team according to your time and budget.

The way we deal with your task and help achieve results

Step 1 of 5

Free consultation

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

One of our , hence we work with either one page high level requirements or with a full pack of tech docs. In Data Science, there are numerous models and approaches, so at this stage in order to define project objectives. We elaborate and discuss a set of hypotheses and assumptions. We create solution architecture, a project plan, and a list of insights or features that we have to achieve.

The work starts with . helps to determine your variable and build several models for the initial review. Further modeling requires for the further development. Ultimately, we interpret the results. Nevertheless, data modeling is about a process that requires lots of back and forth iterations. We are as well.

Data Science solutions can be a list of insights or a variety of different models that consume data and return results. Though we , we expect client’s participation in the project. While modeling, we provide midterm results so and provide us with feedback. By the way, a high-level of .

The way we deal with your issue and achieve result

Free consultation

Step 1 of 5

It's a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

One of our , hence we work with either one page high level requirements or with a full pack of tech docs. Depending on project objectives, , , performing monitoring and checking logs. By having a set of interviews, we ensure that we understand the full scope of the project. Ultimately we make a project plan which we strictly follow. We are a result-oriented , and that is one of our core values as well.

Success stories

Check out a few case studies that show why DATAFOREST will meet your business needs.

All Success Stories

Operating Supplement

We developed an ETL solution for a manufacturing company that combined all required data sources and made it possible to analyze information and identify bottlenecks of the process.

30+

supplier integrations

43%

cost reduction

David Schwarz

Product Owner Biomat, Manufacturing Company

View case study

DATAFOREST has the best data engineering expertise we have seen on the market in recent years.

The online marketplace for cars wanted to improve search for users by adding full-text and voice search, as well as advanced search with specific options. We built a system application using Machine Learning and NLP methods to process text queries, and the Google Cloud Speech API to process audio queries. This helped greatly improve the user experience by providing a more intuitive and efficient search option for them.

The client wanted to provide the highest quality service to its customers. To achieve this, they needed to find the best way to collect information about customer preferences and build an optimal tracking system for customer behavior. To solve this challenge, we built a recommendation and customer behavior tracking system using advanced analytics, Face Recognition, Computer Vision, and AI technologies. This system helped the club staff to build customer loyalty and create a top-notch experience for their customers.