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July 11, 2023
16 min

Web Portal Basics in 2024: Between Complexity and Simplicity

July 11, 2023
16 min
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A Web Portal Is a Tavern

Imagine a web portal as an inn, a bustling and vibrant place where people gather and stay temporarily. A web portal provides a centralized hub where visitors find various services, information, and entertainment. When you enter an inn, you encounter a welcoming atmosphere with different areas designated for other purposes. A web portal greets you with a homepage. In a tavern, you have rooms with additional amenities to accommodate different preferences. A web portal offers different sections or pages tailored to users. An inn often provides a common area where guests interact. Similarly, a web portal offers communication features like chat systems, forums, or social media integrations. Book a call, get advice from DATAFOREST, and move in the right direction.

As a tavern suggests a range of services like dining, entertainment, and concierge assistance, a web portal provides various services such as online shopping, news updates, access to educational resources, or even financial transactions.

EVISA's web portal: user community started to grow at a significant rate with the beginning of 2007, when EVISA opened its German office in Münster.

Accumulated number of visits

Web portal types

There are different types of web-based portals depending on their purpose and audience.

1. Information Sharing Web Portals:

● Informational web portals

News web portals are designed to give users access to articles, opinion pieces, and other media content. They include news archives, search features, and other features to help users find relevant news content. It's like a royal herald in a tavern.

Example:, a news portal that provides up-to-date news and information to its readers.

● Government web portals

Government web portals are designed to give citizens access to government information, services, and resources. They include tax, health and safety information, public records, and other government-related applications. It is another job for the royal herald, isn't it?

Example:, a government web portal that provides access to government services and information, including tax information and public records.

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2. Collaboration Web Portals:

● Collaboration web portals

Collaboration web portals facilitate teamwork, communication, and knowledge sharing within an organization. They typically include instant messaging, discussion forums, and document-sharing tools to support user collaboration.

Example: Slack, a collaboration tool that allows teams to communicate and collaborate on projects in a web browser.

● Corporate web portals

Corporate web portals have software designed to provide employees access to corporate information, resources, and a full stack of tools. They can include employee directories, HR information, company news, project management tools, and other internal applications. These portals are often password-protected and can be accessed only by authorized users. For example, an intranet portal is a private, internal web portal accessible only to employees or allowed members within a company.

And these two points are similar to a guild meeting in an inn.

Example: Microsoft Teams, a corporate web portal with project management tools, team chat, and video conferencing.

3. Transactional Web Portals:

● Transactional web portals

Transactional web portals are used for transactions, such as online banking, e-commerce, or online bill payment. These portals allow users to complete trades quickly and easily without in-person interaction.

Example: Amazon, an e-commerce portal that allows customers to purchase goods online.

● E-commerce web portals

E-commerce web portals are designed to provide customers with data with a platform to purchase goods or services online. They can include product catalogs, shopping carts, payment gateways, and other features that make online shopping convenient for customers. And this is a trading shop opened in our tavern.

Example: PayPal, a payment gateway that allows customers to make online transactions securely.

It Works Like a Digital Inn

Let's continue with the inn metaphor to describe how web portals work. Like an inn offering different amenities and services, a web portal presents diverse functionalities. Users access information, participate in discussions, collaborate with others, perform transactions, or interact with various tools and applications. The innkeeper ensures that rooms are well-maintained, services are provided efficiently, and guests have a comfortable customer experience. In a web portal, the administrator maintains the infrastructure, updates content, manages user accounts, and ensures the portal operates smoothly.

A web portal functions as a digital inn, providing structured and personalized content guided by the portal administrator, as an innkeeper makes sure guests have a pleasant stay.

The architecture of a web portal

Web portal architecture consists of several layers, which work together to provide a unified view of the data and applications used by the portal and can be customized to suit the needs of different users and organizations. Effective web portal architecture improves collaboration, enhances information sharing, and streamlines business processes.

Web portal key components

The architecture of a web portal typically consists of the following layers:

User Interface

The user interface (UI) is the part of the portal that users interact with. It includes the visual design, layout, and functionality of the portal. The UI can be customized to suit the needs of different users and can be designed to be responsive to other devices and screen sizes.

Application Layer

The application layer is responsible for information processing user requests and responding appropriately. It includes the different applications and tools that are integrated with the portal. The application layer uses various technologies such as Java, PHP, or .NET.

Integration Layer

The integration layer integrates different applications and data sources with the Internet portal. It uses other technologies such as APIs, web services, or ETL (extract, transform, load) tools to retrieve and display data from different systems and applications.

Content Management System

The content management system (CMS) is responsible for managing the content and presentation of the portal. It can be used to create, store, and publish different types of content, such as text, images, and multimedia. The CMS also manages the web portal's navigation, menus, and other structural elements.


The database storage details are used to retrieve the portal's data for user information, application data, and other data types. The database can be built using MySQL, Oracle, or SQL Server technologies.


Security includes authentication, authorization, and access control features that protect sensitive data and ensure only authorized users have personalized access to certain applications and resources. It includes SSL (Secure Sockets Layer), encryption, and other security protocols.

Each of these components plays an important role in providing a unified view of the web portal's data and applications.

Web portal benefits

Visitors can enjoy numerous benefits by utilizing a web portal, such as:

Improved user experience

Web portals provide a centralized location for users to access information and customer services. It streamlines the user experience by reducing the need to navigate through multiple websites or applications to find what they need. With a web portal, users can access all the information and services they need from a convenient location.

Increased collaboration and communication

Web portals improve collaboration and communication by providing an experience platform for users to share information, work on projects together, and communicate in real time. It breaks down silos within an organization and improves overall productivity.

Centralized access to information and services

Web portals provide a single access point to all the information and services that users need. It reduces the time and effort required to find the needed information and improves overall efficiency. By providing a centralized location for information and services, web portals ensure that users can access the most up-to-date and accurate information.

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What are the key features of a successful web portal?

Like a well-run inn, a successful web portal greets visitors with an attractive interface, clear navigation, and intuitive features. It provides personalized services tailored to each user's preferences, offers a comprehensive range of amenities and functionalities, and ensures a secure and seamless user experience. Here are some of the key features every web portal should include:

1.   User-friendly interface

A successful web portal should have a user-friendly interface that is easy to use and navigate. It clears menus, buttons, and icons and has an intuitive layout allowing users to quickly find the information or functionality they need.

2.   Personalization options

Personalization is an important feature for a successful web portal, allowing users to customize their experience and access content relevant to their needs. It includes saving preferences, setting up alerts, and receiving targeted notifications.

3.   Easy navigation

Navigation is key to a successful web portal, allowing users to quickly and easily find the necessary information. It is achieved through clear and concise menus, breadcrumbs, a site map, and the ability to search for content and filter results.

4.   Robust search functionality

A successful web portal with corporate rules should have robust search functionality allowing users to quickly find the information they need. It includes advanced search options, filtering and sorting capabilities, and the ability to search across different content types.

5.   Mobile responsiveness

With increasing users accessing web portals on their mobile devices, a successful web portal must be mobile responsive. The portal platforms should be optimized for viewing on mobile devices, with a responsive system design that adjusts to the size of the screen, as well as mobile-friendly navigation and functionality.

Examples of web portals

Industry-specific web portals:

● WebMD: a healthcare web portal that provides information and resources about various health topics

● TechCrunch: a technology web portal that provides news and analysis on the tech industry

● a real estate web portal that allows users to search for properties and connect with real estate agents

Government web portals:

● the official web portal of the United States government that provides information and services for citizens

● the official web portal of the UK government that provides information and assistance for citizens and businesses

● Indian Government Web Portal: a web portal that provides information and services for citizens and companies in India

Education web portals:

● Blackboard: a web portal used by many universities to facilitate online learning and course management

● Khan Academy: an education web portal that provides free online courses and resources in various subjects

● Edmodo: a web portal designed for K-12 teachers and students to facilitate communication and collaboration in the classroom.

What are the key features of a successful web portal?

How can I develop a web portal?

Developing a web portal means three key steps. First, plan and gather requirements by understanding the target audience, desired features, and objectives. Then, design the portal's layout, user interface, and navigation data structure. Finally, implement the design using programming languages and frameworks, integrate necessary functionalities, and thoroughly test the portal for usability, security, and performance before launching it for users to enjoy. If you need an individual approach to a solution, book a call.

More small steps involved in a web portal development

1. Planning

It defines the purpose of the web portal and identifies the target audience. It is important to conduct market research to determine what features and functionality the web portal should have to meet the target audience's needs.

2. Design

During this step, the layout and design of the web portal are created. It is important to ensure the design is user-friendly and intuitive, with easy navigation and clear calls to action. The design should also be consistent with the brand identity of the organization.

3. Web development

This step creates the functionality of the web portal, such as user registration, login, search functionality, and content management. Developers may use programming languages such as HTML, CSS, JavaScript, and PHP to create the functionality of the web portal.

4. Testing

Once the web portal has been developed, it is important to test it to ensure that it is functioning correctly and that there are no bugs or errors. Testing can be done using manual testing or automated testing tools.

5. Deployment

After testing, the web portal is deployed to a web server where users access it. It is important to clinch the web server is reliable, secure, and scalable to accommodate increased traffic.

6. Maintenance

After deployment, the web portal will require ongoing maintenance to guarantee it continues functioning correctly and is up-to-date with the latest technology and security updates.

Tools and technologies used in web portal development

The tools and technologies used in web portal development vary depending on the project's specific requirements. However, some common tools and technologies that are often used in web portal development include:

● Content management systems (CMS): CMSs manage and publish content on the web portal. Some popular CMSs include WordPress, Drupal, and Joomla.

● Programming languages: Web portal development can involve programming languages such as HTML, CSS, JavaScript, and PHP.

● Frameworks: Frameworks like AngularJS, React, and Vue.js are often used to create dynamic and responsive user interfaces.

● Databases: MySQL, Oracle, and MongoDB are used to store and manage data on the web portal.

● APIs: APIs (Application Programming Interfaces) connect web portals for business to other systems and applications.

● Cloud computing services: Cloud computing services like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) host and deploy web portals.

● Development tools: Developers use Integrated Development Environments (IDEs) and code editors such as Visual Studio Code, Sublime Text, and Eclipse.

The tools and technologies used in the web portal (website) development constantly evolve to keep pace with changing user needs and technological advancements.

Best Practices for web portal development

Best web portal development practices emerge through industry digital experience, user feedback, and technological advancements. Developers study successful portals, analyze user behavior, and gather insights to understand what works well and what doesn't. They continuously update their skills, stay up to date with emerging technologies, and follow established standards to ensure a seamless user experience, robust security measures for personal data, and efficient performance in web portal development.

Conducting user research and testing

Before developing a web portal, it's important to understand the needs and preferences of the target users. It's done through user research, such as surveys or interview experience, and user testing, where users interact with portal prototypes to provide feedback in open source. It ensures that the portal is designed to meet user needs and is easy to use.

Prioritizing security and data privacy

Web portals often deal with sensitive information, such as personal or financial data. Therefore, it's crucial to prioritize security and data privacy policy in the development process. It includes using encryption, implementing multi-factor authentication, and regularly testing and updating security measures.

Focusing on scalability and performance

A successful web portal should handle high traffic and provide a seamless user experience, even during peak usage. Developers should prioritize scalability and performance by using efficient code, optimizing databases, and leveraging caching and content delivery networks.

Ensuring accessibility for all users

Web portals should be designed to be accessible to all users, regardless of their abilities or disabilities. It includes using clear and concise language, providing alternative text for images and other multimedia content, and ensuring compatibility with assistive technologies such as screen readers.

By following these best practices, web portal developers create portals that are user-friendly, secure, and accessible, leading to higher engagement and user satisfaction.

Measuring the success of a web portal

Measuring the success of a web portal involves tracking its performance against predetermined goals and objectives. It can be achieved through key performance indicators (KPIs) and performance monitoring tools, which help gauge user engagement, traffic, and overall satisfaction with the portal.

Key Performance Indicators (KPIs) for web portals

Measuring the success of a web portal presumes to track specific KPIs that identify areas for improvement and measure progress over time. Сommon KPIs for web portals include:

● User engagement: measuring the frequency and duration of user interactions with the portal, such as page views, time on site, and bounce rates.

● Conversion rates: tracking how many users take specific actions on the portal, such as completing a form or purchasing.

● Traffic sources: monitoring where visitors are coming from, such as search engines, social media, or referral sources.

● User demographics: analyzing the characteristics of the portal's audience, such as age, gender, location, and interests.

● Accessibility: ensuring that the portal is accessible to users with disabilities and tracking metrics related to accessibility, such as compliance with guidelines.

Tools and techniques for monitoring web portal performance

Various tools and methods are available to monitor the performance of a web portal and track KPIs. Some of the most common ones include:

● Web analytics tools like Google Analytics provide detailed data on user behavior and traffic sources.

● Heat mapping tools: show where users click and scroll on the portal, providing insights into user behavior and preferences.

● A/B testing: comparing two web page versions to see which performs better regarding user engagement or conversion rates.

● Load testing: simulating heavy user traffic to test the portal's performance and scalability under stress.

● Accessibility testing tools: WAVE or aXe identify and fix accessibility issues on the portal.

Monitoring KPIs and using appropriate tools and techniques ensure a web portal's success and ongoing improvement.

Web portal development common challenges

Web portal development is a challenging process, and developers must be aware of some of the most common challenges they may face.

1.   Integration with legacy systems

Many companies have legacy systems that are critical to their business processes. These legacy systems may need to be compatible with modern web technologies, making integrating them with a new web portal difficult. Developers must carefully evaluate the legacy systems in use and plan for integration as early as possible in the development process.

2.   Scalability and performance issues

Web portals are often developed to handle large traffic and usage. Therefore, it is crucial to consider scalability and performance issues from the outset of development. Developers must ensure that the portal runs a large traffic volume and scales as traffic and usage increase. For example, a horizontal portal is a type of web portal that provides a broad range of information, services, and resources across various industries or domains. Unlike horizontal portals that cover a wide range of subjects, vertical portals are tailored to serve the needs of a particular vertical or niche market.

3.   Security and data privacy concerns

Web portals often store sensitive user data, such as personal information and financial services. Developers take great care to ensure the portal is secure and user data is protected from unauthorized access. It includes using secure authentication methods, encrypting user data, and following best security practices and privacy practices.

4.   User Adoption

Even if the web portal is well-designed and functional, it can be challenging to get users to adopt it if they are accustomed to using other systems or methods for completing tasks.

5.   Content Management

Keeping the web portal's content up-to-date and relevant is a challenge, particularly if the portal has multiple authors and contributors.

According to Incapsula's Global Bot Traffic Report, 56% of website traffic can be traced back to bots that automatically browse websites for different purposes.

According to Incapsula's Global Bot Traffic Report, 56% of website traffic can be traced back to bots that automatically browse websites for different purposes.

Prioritizing User Experience

To overcome the conflict between the complexity and simplicity of web portal development, it is important to prioritize user experience. Begin by understanding the target users' needs and goals, then streamline the portal's features and functionalities to provide a focused and intuitive interface. Simplify navigation, provide clear instructions, and offer contextual help to guide users through the portal, ensuring a user-friendly experience without compromising essential functionality. At DATAFOREST, we understand the importance of a well-designed web portal to support data-driven decision-making. Our team of experts provides end-to-end web portal development services, from user research to implementation and ongoing maintenance.

By partnering with us, businesses ensure their web portal meets their unique needs and provides a seamless user experience. If you want to become the proud owner of an optimized web portal, please fill out the contact form, and together we will take a step forward.


What is a web portal?

A web portal is a website that provides a centralized point of access to information and resources from various sources.

How is a web portal different from a website?

A website is generally designed to provide information to a user, while a web portal is designed to aggregate data and resources from various sources and offer them to the user in a unified interface.

What are the different types of web portals?

The different types of web portals include enterprise portals, knowledge portals, collaboration portals, transactional portals, and industry-specific portals.

How are web portals used in business?

Web portals are used in business to provide employees, partners, and customers with access to information, resources, and services in a centralized and secure manner.

What are some examples of popular web portals?

Examples of popular web portals include Google, Yahoo, MSN, AOL, and eBay.

What are the advantages of using a web portal?

The advantages of using a web portal include improved access to information and resources, increased productivity and efficiency, better collaboration and communication, and enhanced security and privacy.

How can I create a web portal?

To create a web portal, you must follow a set of steps, including planning, designing, developing, testing, and launching the portal. You also need to select the appropriate tools and technologies.

What are the common features of a web portal?

The common features of a web portal include a user-friendly interface, personalized ads, easy navigation, robust search functionality, mobile responsiveness, security, and integration with other systems.

How can I ensure the security of my web portal?

To ensure the security of your web portal, you need to use secure authentication and authorization mechanisms, implement data encryption and backups, conduct regular security audits and updates, and educate users about safe browsing practices.

How can I measure the success of my web portal?

You can measure the success of your web portal by tracking key performance indicators (KPIs) such as user engagement, traffic, conversion rates, and customer satisfaction. You can also use monitoring tools and techniques to identify and address performance issues.

What are the front end and back end in web portal development?

The front end refers to the user-facing part of a web portal that users interact with, while the back end development refers to the behind-the-scenes infrastructure and functionality that supports the front end, such as server-side programming, databases, and integrations.

How does computational intelligence work in web portal development?

Machine learning involves using algorithms and statistical models to enable web portals to learn from data and make predictions, math solutions refer to mathematical techniques and calculations that may be utilized for various tasks in web portal development, and searching algorithms are algorithms designed to efficiently find and retrieve relevant information from large datasets, aiding in search functionality within web portals.

What is the digital transformation in web portal development?

Digital transformation in web portal development refers to leveraging technology to fundamentally change and improve how organizations operate, interact, and deliver value to their stakeholders.

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