Email Marketing SaaS: Boost Engagement

Email marketing SaaS platform

DATAFOREST built a scalable SaaS multivendor platform for a UK based job advertising company, tailored for the US market expansion. It optimizes email marketing with an advanced distribution algorithm for high deliverability and engagement. Key features included an SEO-optimized website, multi-domain management, and efficient email marketing, driving organic traffic and boosting affiliate earnings.

Web and mobile development

Marketing

SaaS Platform

Web and mobile development

Marketing

SaaS Platform

K+

leads managed on the platform

24,5

conversion rate

About the client

The Bristol-based client offers a global job advertising platform, serving over 16 markets with 8M+ job ads and 3M monthly jobseekers. Designed for employers, job boards, recruitment agencies, and media buyers, it provides tools for lead management and data-driven decisions.

Tech stack

PostgreSQL

AWS SNS

AWS SES

Django REST Framework

Tailwind CSS

The client's needs

The client sought to develop an affiliate marketing platform to simplify job vacancy distribution from job listing platforms (vendors) to affiliate email databases. The platform needed advanced email campaign tools for behavior-driven email distribution. Additionally, it required a user-friendly, SEO-optimized website, designed to generate high-quality organic traffic, robust lead tracking capabilities, monetization features, and an automated system to manage revenue distribution between affiliates and the company.

Challenges & solutions

Challenge

Develop a multi-vendor platform with seamless API integrations connecting job listing portals and affiliates to maximize the lead monetization capabilities and provide fair revenue distribution algorithms.

Solution

Designed a multi-vendor system for smooth vendor integration, enabling them to receive qualified leads from email campaigns.
Implemented an API allowing affiliates to manage their leads efficiently and integrated APIs for job listing portals to automatically retrieve job posts based on specified criteria.
Built a user-friendly web platform for affiliates with dashboards to track real-time lead performance and key statistics,and monitor their earnings.
Streamlined earnings distribution between affiliates and the client, ensuring transparency and reliability.

Challenge

Develop and deploy a scalable SaaS platform designed for efficient large-scale operations. The system must handle thousands of requests per second, support continuous database writes, and dynamically scale to maintain SLAs during peak hours—optimizing performance while controlling infrastructure costs.

Solution

We managed the full development cycle, from requirements gathering to launch and ongoing support.

In-Depth Business Analysis: Assessed the specific needs of a high-demand environment to ensure scalability and efficiency.
Optimized Performance: Leveraged AWS, PostgreSQL, and Django REST Framework for low-latency processing, handling thousands of requests per second.
Dynamic Scaling: Integrated auto-scaling and load balancing to efficiently manage traffic spikes and ensure consistent performance.
Cost Efficiency: Minimized resource consumption through optimized

Challenge

Generate a consistent flow of organic lead traffic to maximize the client's revenue.

Solution

Developed an SEO-optimized website to enhance visibility in search engine results. Introduced a blog providing valuable career advice, driving organic traffic from job seekers and professionals.
Integrated automatic location and ZIP code detection to enhance personalization and drive user engagement.
Optimized the email distribution algorithm based on user behavior, improving performance and increasing conversion rates.

Challenge

Ensure the mass email campaign has a high deliverability rate. Efficiently handle large-scale email distribution without triggering spam filters.

Solution

Implemented a systematic email domain warm-up process to boost deliverability and establish credibility.
Integrated tools to monitor and maintain email domain reputation, ensuring consistently high delivery, open rates, and CTR indicators.
The platform delivers personalized email newsletters through multiple domains powered by smart algorithms that dynamically select the most relevant job posts. The email distribution process evolves based on user engagement, ensuring optimal performance and achieving a 24.5% conversion rate. In close collaboration with the client, we designed and fine-tuned the algorithm using an iterative approach, maximizing its impact and efficiency.
Currently, the platform handles 300K+ emails per month, with a planned scale-up of 1 million emails monthly.

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Luxury Retailer AI Demand Forecasting Implementation

Results

DATAFOREST successfully delivered a scalable SaaS multi-vendor platform for a UK-based job advertising company, designed for the US market. The platform streamlined affiliate marketing operations, automated email distribution, and enhanced SEO-driven organic traffic.

Key Achievements:

Efficient Email Distribution: Implemented an advanced algorithm for job vacancy emails. The platform included advanced email campaign tools with warm-up and routing algorithms, effectively distributing emails to over 50K subscribed leads and achieving a 97% email delivery rate and a 30% open rate.
Affiliate Management: Enabled affiliates to track their leads performance and earnings through an intuitive admin panel.
SEO Optimization: Developed a high-performing website to drive organic traffic to job listings, enhancing visibility and increasing lead conversions.
Scalability & Performance: Currently handling 300K+ emails/month, with plans to scale up to 1M emails per month.

With behavior-driven email campaigns and automated content personalization, the platform significantly improved engagement, conversion rates, and revenue generation for the client.

Email marketing SaaS platform

Steps of providing web applications services

Step 1 of 7

Web development discovery

In the initial stage of the web-based development project, professional business analysts make detailed documentation of the project requirements and the approximate structure of the future web application. DATAFOREST is a custom web application development agency, guided by extensive experience in multiple industries. We give you detailed project documentation and then assemble the team according to your time and budget.

Step 2 of 7

UX and UI design

Based on your wishes, the needs of your target audience, and the best web application design and development practices, our UX and UI experts create an aesthetically pleasing and user-friendly interface for your app to satisfy even the most demanding users.

Step 3 of 7

Web-based application development

At DATAFOREST we are following the best programming design principles and approaches. Being a data engineering company, we build high load platforms, with a significant level of flexibility and result orientation. We keep our deadlines and follow SOC 2 compliance requirements.

Step 4 of 7

Integration

With DATAFOREST, integrating the application into your business won’t stop your processes for a minute. We provide seamless integration with your software infrastructure and ensure smooth operation in no time.

Step 5 of 7

Quality assurance

We use a multi-level quality assurance system to avoid any unforeseen issues. Working with DATAFOREST, you can be confident that your web app development service solutions arrive to the market polished and in full compliance with all certification requirements.

Step 6 of 7

24/7 support

Once a product is released to the market, it’s crucial to keep it running smoothly. That’s why our experts provide several models of post-release support to ensure application uptime and stable workflows, increasing user satisfaction.

Step 7 of 7

Web app continuous improvement

Every truly high-quality software product has to constantly evolve to keep up with the times. We understand this, and therefore we provide services for updating and refining our software, as well as introducing new features to meet the growing needs of your business and target audience.

Success stories

Check out a few case studies that show why DATAFOREST will meet your business needs.

All Success Stories

Data-driven marketing

We created a solution that helped optimize the customer base to get the most out of the customer data. This solution notifies the client about the services/goods, which they would likely buy, according to the gathered information.

20%

sales growth

200%

traffic boost

Jeremy Groves

CEO ThinkDigital, Digital and Marketing Agency

View case study

They developed solutions that brought value to our business.

AI Web Platform for Data-Driven E-commerce Decisions

Dropship.io is a powerful data intelligence platform that helps e-commerce businesses identify profitable products, analyze market trends, and optimize sales strategies. Using large-scale data scraping, AI-driven insights, data enrichment solutions, integrations with Shopify, Meta, and Stripe, it enables smarter product decisions and drives revenue growth.

3M+

total unique users

600M+

products monitored

Josef Ganim

Founder & CTO Dropship.io

View case study

AI-Powered E-commerce Platform: Data-Driven Case

Mailing Platform

We created a mailing platform that helps a multi-faceted union to send information about events, opportunities, and grants to all its member companies. The platform stores information about all member companies and makes it easy to send messages to the right people at the right time. This helps member companies to stay informed and improves the union's ability to support the country's businesses.

15%

CX boost

20%

cost optimization

Gonzalo Ramos

Partner Trade Union

View case study

DATAFOREST is reliable in delivering quality solutions. Besides, they demonstrate effective project management and communication despite working remotely.

Performance Measurement

The Retail company struggled with controlling sales and monitoring employees' performance. We implemented a software solution that tracks sales, customer service, and employee performance in real-time. The system also provides recommendations for improvements, helping the company increase profits and improve customer service.

17%

increase in sales

25%