As the internet grows and more and more businesses rely on online sales, online retailers have to deal with their competitors' prices changing dynamically. With data scraping, they can set up an automated system to monitor their competitors' prices at all times to know if they need to lower their prices to compete.
Price is one of the most critical factors for any business. It is a crucial factor that decides whether customers will buy your products. To sell a product online and make money, you need to monitor your competitors' prices and keep an eye on the market trends.
If you want to master web scraping to drive down your costs, save time, and increase your profits from intelligent data-driven pricing, then this article is for you. DATAFOREST is a leader in web scraping for price monitoring and other uses of scraping data. We have developed strategies for collecting the relevant data, storing it, and making it available to you with an automated system.
DATAFOREST is an AI-powered product data engineering, analytics, and web development company specializing in creating easy-to-use custom price monitoring and scraping software that helps enterprises obtain and analyze real-time pricing information to support product decision-making and strategic planning. We know how to provide the most accurate and up-to-date product and scraping price information available to our e-commerce customers.
This post will share how to use web scraping for price monitoring and scrape prices from your competitors' products with innovative solutions and tools to adopt.
Let's dive into it!
Scraping price is a form of web scraping that pulls competitors' price data from the web and analyzes it to find helpful information. Price scraping benefits small and large businesses that want to know what their competitors are doing in terms of price. Companies can then make decisions based on the information they find, such as lowering or raising their prices, understanding trends in the market that would indicate how to sell their product well, or even which products to sell.
Price scraping, also known as price data mining or price harvesting, is pricing information from various online sources. This can be done using software programs or scripts that send website requests and extract the desired data. Scraping price tools helps enterprises and individual sellers of multiple industries to monitor competitors’ pricing, understand consumers and make the right decisions on product service pricing.
Scraping prices are often used for comparison shopping, allowing consumers to easily compare prices from multiple retailers and find the best deals. It can also be helpful for businesses, which can monitor competitors' prices and inform their pricing strategies.
Price scraping can be performed using various techniques, such as web crawling, HTML parsing, and API integration. These techniques allow data to be extracted from websites and used to inform pricing decisions.
In addition to being used for comparison shopping and price monitoring, price scraping tools can also be used for market research, price optimization, and a company's prices.
Price scraping is a valuable tool that allows businesses and consumers to stay up-to-date on the latest pricing trends and make informed decisions. It can be performed using various techniques and has multiple applications in the retail and e-commerce companies benefits from it greatly.
Price scraping software and solutions, like DATAFOREST, provides users to find the lowest price for products through online stores and marketplaces. This benefits all industries, mainly e-commerce, where finding the best deals on products or services is crucial. Price scraping takes all guesswork out of market pricing intelligence by providing accurate data about the current prices of products or services sold by competitors in different markets or regions worldwide. It enables companies to stay competitive by knowing how their products compare with those offered by their competitors at any given moment across multiple areas in real-time.
Price scraping allows businesses to keep a close eye on their competition's prices to stay competitive. Price scraping also makes it easier for customers to shop online because they can see all the prices for each product at once, rather than going through each website to look for the best deals.
The best thing about scraping prices is that it is a non-intrusive way to analyze the market without disturbing your business processes. Price scraping can be used by businesses to understand their target audience as well as their competitors. The price comparison data provides a better understanding of the market, products, and services.
With web scraping tools like DATAFOREST web scraping services, you can easily scrape the price of any product or service on any website. The best part is this process will be entirely automated—you won't have to spend any time doing manual research or comparing prices. You'll need to input a few parameters into our system (such as what kind of product or service you'd like us to scrape), and we'll take care of everything else!
Our product and data engineering company can help you gather this information quickly and efficiently to make intelligent decisions about how much to charge for your products and services.
Price monitoring refers to tracking prices over time to identify trends, make informed decisions, and stay competitive. It can be used by businesses and consumers alike and can have a variety of applications.
For businesses, price monitoring can be a helpful tool for staying up-to-date on market conditions and competitors' pricing strategies. By tracking prices, companies can make informed decisions about their pricing strategies and remain competitive.
Price monitoring can also be helpful for consumers, who can use it to find the best deals and save money. By comparing prices from multiple retailers, consumers can make informed purchasing decisions and ensure that they are getting the best value for their money.
There are various methods for performing price monitoring, including manual price checking, price alerts, and web data scraping. Manual price checking involves manually visiting websites and checking prices regularly, while price alerts involve setting up notifications to be notified when prices change. Web scraping is the process of extracting data from websites using software programs or scripts, and it can be a valuable tool for price monitoring.
Overall, price monitoring is a valuable tool for businesses and consumers, allowing them to stay up-to-date on pricing trends and make informed decisions.
Price monitoring is tracking prices over time to identify trends and make informed decisions. It can be a valuable tool for businesses, as it can help them stay competitive and maximize profits.
One way in which price monitoring can help businesses is by providing insight into market conditions and the pricing strategies of competitors. By tracking prices, companies can better understand the competitive landscape and adjust their pricing strategies accordingly. This can help them remain competitive and attract customers.
Price monitoring can also help businesses optimize their pricing. Companies can determine the optimal price for their products or services by analyzing prices from various sources. This can help them maximize profits and stay competitive in the market.
Price monitoring can help businesses identify opportunities for price differentiation. By tracking prices across different market segments, companies can identify areas where they can differentiate themselves based on merit and potentially charge a premium.
Overall, price monitoring is a valuable tool for businesses, providing insight into market conditions, helping with pricing optimization, and identifying opportunities for price differentiation. By using price monitoring, companies can stay competitive and maximize profits.
Web scraping is extracting data from websites using a program written in Python or another programming language. The program then stores the extracted data in a database or file for future use. Uses web scraping software makes it possible to retrieve data from websites automatically.
Web scraping's purpose is to gain insights into consumer behavior by analyzing data about the products people are looking at online and where they are purchasing them. This is especially important if you have multiple locations or one spot is not performing better than the others. You can use this data to determine what products are selling well at each location and adjust your inventory accordingly.
Web scraping is similar to database lookup in that you search a database (the source web page) and pull the information out. However, web scraping is very different from database lookup because web scrapers are human-readable versus computer-readable. This means that, unlike a database lookup, the text from web pages cannot be parsed by a computer, so the information might not be formatted in the same way as you expect.
One of the main benefits of using web scrapers for price monitoring is that it dramatically reduces the time needed to gather market pricing intelligence by automating all data extraction and integration processes. The second benefit is it eliminates double entry for price monitoring and product inventory management, which eliminates time spent double-checking and compiling marketing reports. The biggest challenge in using scrapers for price monitoring is keeping up with updates from sources being scraped.
Web scraping can help you find customer and product data that needs to be added to your current systems. Web scraping can fill in those gaps if you have an e-commerce site that doesn’t have any information about what competitive products customers are buying or where they are purchasing them from. Data enrichment can find additional customer information, such as their demographics and purchase history. This data can be used for marketing purposes or making more informed business decisions.
Web scraping is a great way to monitor price fluctuations in your industry and help you discover new ways to improve your business. It also allows you to stay competitive with other companies in your industry selling similar products services at lower prices. If you use web scraping API for price monitoring, you can be sure that you're always up-to-date on the latest trends in your market—and you'll always know exactly where your competitors are selling their products and at what price points.
Web scraping tools help to get information about your competitors’ prices and other products they sell on their websites. This will help you determine if they offer prices advantageous or have any upcoming special offers. You can also use this information to see what products are trending in your industry, which may help you decide which new products or services to offer on your website.
Data tools scrapers are automated solutions that collect, organize, and store information from the internet. A data scraper can be as simple as a program that goes to a website and copies a list of products into a spreadsheet or as complex as an application that collects millions of records, organizes them in ways that make sense for analysis, and performs statistical analysis on them.
Web scraping for price monitoring is essential for any business with a web presence and an eye on consumer spending habits. Still, it's vital in retail industries like consumer electronics and apparel merchandising. Scraping internet helps companies monitor pricing trends across the web, so retailers know when to drop prices or raise them—and by how much—to stay competitive in their markets. This intelligence lets retailers avoid making costly mistakes like underpricing themselves or overcharging customers based on outdated information from their competitors' websites (which would result in lost revenue).
Market pricing intelligence is tracking the competitors selling prices and your market products for any particular product or service to understand how pricing works in your industry. This allows you to make strategic decisions about pricing your products and services and sell them at highly competitive prices if necessary.
The main aim of market pricing intelligence is to help sellers price their products to keep them ahead of the game and ensure that their products or services are always the most affordable ones for buyers.
Do you need help with competitive pricing intelligence? DATAFOREST offers insights and strategies to give you a competitive edge. We provide advanced web scraping solutions and services for monitoring, scraping, and analyzing the prices of products and services in e-commerce and other markets. Our solutions will help you to make more informed decisions by automatically extracting and comparing data from hundreds of thousands of e-commerce websites.
Web scraping is a great way to monitor price fluctuations in your industry and help you discover new ways to improve your business. It also allows you to stay competitive with other companies in your industry who might be selling similar products at lower prices.
Web price monitoring software allows users to collect pricing and product information from multiple online sources. A specialized search engine crawler turns all that crunched data into valuable sets of keywords, rankings, scraping prices, ratings, seller details, and more. This, in turn, gives e-business owners all they need to know about any target website, product, or service.
Scraping prices or collecting pricing information from various online sources can be a valuable tool for businesses and consumers. There are several reasons why someone might want to scrape prices.
- Comparison shopping. Price scraping can be helpful for consumers who want to easily compare prices from multiple retailers and find the best deals.
- Price monitoring. Businesses scraping prices to track prices from competitors and inform their pricing strategies.
- Market research. Market research firms can use price scraping to gather data on pricing trends and consumer behavior.
- Price optimization. Businesses can determine the optimal price for their products or services by analyzing prices from various sources.
- Price differentiation. Price scraping can help businesses identify opportunities for price differentiation and potentially charge a premium for their products or services.
- Price accuracy. Price scraping can be used to ensure that a company's prices are correctly displayed on various online platforms.
- Time and cost savings Price scraping can be faster and more cost-effective than manually checking prices, especially on a large scale.
Overall, price scraping can be a valuable tool with many applications. It can help consumers save money, assist businesses in making informed decisions, and provide valuable data for market research.
A lot of companies are now turning to internet scraping as a way to monitor the prices of their competitors. You must understand how this process works to gain an advantage over your competitors.
The tools that scrape prices for you are designed to operate simultaneously on large databases of information from several websites. They use various techniques, including crawling through sites using JavaScript, extracting data using regular expressions, and combining multiple results into one unified database.
Price scraping, or the process of collecting pricing information from various online sources, typically involves four stages: planning, data collection, data processing, and analysis.
- Planning. The first stage of scraping prices involves planning the project and identifying the goals and objectives. This includes deciding on the websites to be scraped, the specific data to be collected, and the tools and techniques to be used. It is essential to carefully plan the project to ensure that the data collected is relevant and accurate.
- Data collection. The second stage of price scraping involves collecting data from the targeted websites. This can be done using various techniques such as web crawling, HTML parsing, and API integration. It is crucial to ensure that the data collection process is efficient and reliable, as any errors or discrepancies in the data could impact the accuracy of the final results.
- Data processing. Once the data has been collected, it needs to be processed and cleaned to make it usable. This may involve filtering out irrelevant data, standardizing formatting, and organizing the data into a functional structure.
- Analysis. The final stage of price scraping is the analysis of the data. This involves interpreting and using the data to inform decisions or draw conclusions. The analysis stage may include using statistical tools and techniques to identify trends and patterns in the data.
Scraping prices involves four stages: planning, data collection, processing, and analysis. Following these steps, businesses and consumers can use scraping prices to gather valuable pricing information and make informed decisions.
Price scraping is a simple yet effective technique for monitoring prices and examining market trends. Using price scraping software, you can easily monitor price fluctuations of products and services without employees working for you. Scraping prices is the process of obtaining them from different websites and grabbing them in an automated way. This allows you to create templates that you can use repeatedly and save hours by not having to type new prices manually each time.
When running a business, one of your top priorities is to keep your operations running as efficiently and smoothly as possible. Many businesses are turning to web scraping to help them monitor prices, keep tabs on their stock, and automate dropshipping.
To scrape prices, you will need a good scraping tool. We recommend DATAFOREST because their platform is the most efficient with pricing data extraction. They provide free proxies to help you access any site you want and scrape their prices in real time.
DATAFOREST team offers a ready-made solution for all three stages with their interactive platform so that users can easily understand how it works by trying and testing it on different sites before they begin to extract actual data.
One common use of price scraping is for comparison shopping. Collecting prices from multiple retailers allows consumers to compare prices easily and make informed purchasing decisions. This can save them money and help them find the best deal.
- Price scraping is helpful for businesses. By keeping track of prices from competitors, companies can adjust their pricing strategies to remain competitive in the market. This can help them attract customers and increase profits.
- Market research firms can also use price scraping to gather data on pricing trends and consumer behavior. This data can be used to make predictions about future market conditions and inform business decisions.
- Another use of price scraping is for price optimization. Businesses can determine the optimal price for their products or services by analyzing prices from various sources. This can help them maximize profits and remain competitive in the market.
- Some companies also use price scraping to monitor their prices and ensure they are correctly displayed on various online platforms. This can help prevent errors or discrepancies that could lead to lost sales or customer dissatisfaction.
- Price scraping is a useful tool with many applications. It can help consumers save money, assist businesses in making informed decisions, and provide valuable data for market research.
You can use this information to inform your competitor's pricing strategy when you monitor your competitor's prices. If there's been a change in price at one of your competitors' websites or stores, then you'll know about it before anyone else does—and this could give you an advantage over them!
You should also keep an eye on other aspects of their business besides just pricing—such as product offerings (product categories), and promotions/offers that they might run from time to time (which may also affect how much they charge).
Web scraping can be an effective tool for price monitoring. Still, there are a few key factors to consider to make it as effective as possible.
- Choose the right web scraping tool. There are many web scraping tools available, and it's essential to choose one that is reliable and efficient. Consider factors such as the tool's capabilities, user-friendliness, and compatibility with the websites you want to scrape.
- Use the proper techniques. There are various techniques you can use to make web scraping more effective. For example, using the correct HTTP headers and user agents can help avoid being blocked by websites, while using regular expressions can help extract specific data points.
- Avoid breaking any laws. It's essential to respect the terms of use of the websites you are scraping legal and everything relevant to laws and regulations. This includes obtaining permission if necessary and not scraping sensitive or personal data.
- Schedule regular scraping. To get the most accurate and up-to-date price data, it's crucial to scrape websites regularly. Consider setting up a schedule to ensure that you are collecting data consistently.
- Clean and organize your data. Once you have collected your data, it's important to clean it and organize it in a useful way. This may involve filtering out irrelevant data, standardizing formatting, and creating a clear and easily accessible data structure.
Following these tips, you can make web scraping an effective tool for price monitoring and stay up-to-date on the latest pricing trends and changes.
Price scraping, or collecting pricing information from various online sources, can significantly impact the retail industry. On the one hand, it can benefit consumers by allowing them to compare prices and find the best deals quickly. This can lead to increased competition among retailers, which can drive down costs and ultimately benefit consumers.
On the other hand, price scraping can also have negative impacts on retailers. If a retailer's prices are being scraped and displayed on comparison websites, it can be difficult to differentiate itself from its competitors and stand out in the market. This can lead to reduced profits and a decrease in market share.
In addition, price scraping can also create challenges for retailers in terms of pricing strategy. If a retailer's prices are constantly monitored and compared to its competitors, making pricing changes or implementing dynamic pricing strategies can be challenging. This can limit the retailer's flexibility and potentially impact its profitability.
Overall, the impact of price scraping on retail can be both positive and negative. While it can benefit consumers and promote competition, it can also create challenges for retailers and potentially impact their profits.
E-commerce, travel, and marketing industries can also benefit from price monitoring. Learn more about DATAFOREST data scraping solutions!
One challenge of price scraping is the issue of accuracy. Scraping prices on the internet can change rapidly, and ensuring that the data collected is up-to-date and accurate can be challenging. This can lead to incorrect pricing information, impacting decision-making and potentially resulting in lost profits or customer dissatisfaction.
Another challenge is the issue of legality. In some cases, price scraping may be considered a violation of a website's terms of use or even illegal under specific laws and regulations. It's vital to ensure that any price scraping activities are carried out legally and ethically.
Price scraping can also be technically challenging, especially if the collected data is complex or located in multiple sources. Extracting and organizing this data can require a high level of technical expertise and specialized tools.
Do you want to find the cheapest provider product for web price scraping and price monitoring?
If so, it's going to take a lot of work. You'll need to know what your competitors charge for their products and services and compare those prices with yours. You can use web scraping tools to scrape prices from competitors' websites, but they're only sometimes accurate.
The best way to get accurate pricing data is by using a price scraping tool designed specifically for this purpose. These programs can scrape thousands of websites at once, using their internal databases of information about products and services offered by businesses worldwide. The software then analyzes the data taken from each website. It compares it against its internal database of consumer data—creating a single set of uniform standards for comparing prices worldwide.
This helps companies immensely when they are trying to make business decisions based on competitive analysis—such as deciding whether or not it makes sense for them to enter new markets with specific product lines or services that would give them an advantage over other businesses in those markets.
Finally, price scraping can be time-consuming, especially if done manually or on a large scale. This can be a significant burden for businesses and may require the allocation of additional resources.
Overall, price scraping can be a valuable tool. Still, it is essential to be aware of its challenges and take steps to address them to ensure that it is effective and used responsibly.
Custom development creates a tailored solution for a specific purpose or need. Custom development can offer several advantages over a pre-existing solution or tool when handling a small amount of data.
One advantage is that custom development allows for a high degree of control over the solution. When a solution is developed specifically for a particular data set and requirements, it can be customized to meet those needs exactly. This can be especially useful when dealing with a small amount of data, as a generic tool may need help to handle it effectively.
Another advantage is that custom development can be more efficient in terms of time and resources. Pre-existing tools may only sometimes be optimized for a specific task and may require additional work to adapt them to the needs at hand. Custom development allows for a solution to be built from the ground up, which can result in faster and more efficient processing of the data.
Custom development also offers the opportunity for innovation and the ability to add unique features or functionality. When developing a solution from scratch, it is possible to include features not available in pre-existing tools or design a unique solution to the project's specific needs.
Overall, custom development can be a valuable option for handling a small amount of data, offering control, efficiency, and the opportunity for innovation.
DATAFOREST is an AI, data analytics, and web application development and data integrations company specializing in creating easy-to-use custom price monitoring and scraping software that helps enterprises obtain and analyze real-time pricing information to support product decision-making and strategic planning with data insights and forecasting. We know how to provide the most accurate and up-to-date product and price information available to our e-commerce customers.
We are a professional web scraping team with a lot to offer. There are a ton of different uses of web scraping that DATAFOREST masters to provide as a B2B service, but here are just a few:
- Market research and insight analysis
- Price monitoring systems
- Stock management for e-commerce
- Data-driven marketing
- Scraping for real estate
- Building custom scrapers for startups & mature enterprises
Our services for scraping design help you gather valuable data from websites. You may need to scrape for market research, insight analysis, price monitoring systems, stock management for e-commerce, dropshipping automation, data-driven marketing, and many other use cases. We have built an end-to-end solution that can easily capture all the necessary information.
Want to learn more about DATAFOREST solutions for the e-commerce industry? Read on our real-life case studies on:
DATAFOREST will help you build custom web price scrapers for startups and mature enterprises. You can choose the right tool depending on your requirements and budget. Feel free to contact us!
How Price Monitoring Works with Web Scraping
Web scraping extracts data from websites. It can be a valuable tool for price monitoring, allowing businesses and consumers to track prices from multiple online sources and stay up-to-date on the latest pricing trends.
To perform web scraping for price monitoring, a software program or script is used to send requests to websites and extract the desired data. This can be done using various techniques such as web crawling, HTML parsing, and API integration. Web scraping can be an efficient and cost-effective way to gather pricing information and is often used in conjunction with other price monitoring methods, such as manual price checking and price alerts.
Is Web Scraping For Price Monitoring Legal?
Yes, if you follow the rules. The data you collect from price monitoring is public information, so there's nothing illegal about scraping it. The laws that apply to this kind of data collection are different in every country, so it's essential to understand local regulations before you start scraping.
In the US, for example, there are no laws against web scraping per se. However, there are laws regarding how you use the data you collect from your scraping. If you're collecting price data and displaying it on your website or app, that's fine. But suppose you're scraping prices to create a competing website or business (especially if you're using the data to charge people). In that case, those actions could be considered unfair competition under certain circumstances.
The critical thing here is intent — if you intend to display prices publicly and not compete unfairly with other businesses by using their data, then there won't be any problems with legality or ethics.
Benefits of Price Monitoring to Your Business
Price monitoring helps make better decisions by analyzing competitor pricing and market trends. It also helps determine the price you should sell your products or services. You can also use this data to determine if there is a price difference between different locations so that you can adjust accordingly.
Price monitoring is essential to online retail business because it helps retailers monitor prices across websites and marketplaces like Amazon and eBay.
In addition, price monitoring allows retailers to track competitor pricing and their pricing history over time to improve their pricing strategy accordingly.
What is Better: In-house vs. Outsourcing Price Scraping
In-house price monitoring requires a significant investment in infrastructure (hardware and software). Building, testing, and maintaining it require substantial time and effort. The company’s resources often limit in-house price monitoring solutions—they may not be able to monitor all products or even all categories of products.
On the other hand, outsourcing price monitoring is a more affordable option. It also allows you to leverage the expertise of an experienced vendor.
How to Use Price Monitoring for Business Development
Price monitoring is tracking prices over time to identify trends and make informed decisions. It can be a valuable tool for businesses, as it can help them stay competitive and maximize profits. By monitoring prices, companies can better understand market conditions and competitors' pricing strategies, which can inform their pricing decisions.
Price monitoring uses also helps businesses optimize their pricing by analyzing prices from various sources and determining the optimal price for their products or services.
In addition, price monitoring can help enterprises to identify opportunities for price differentiation, allowing them to charge a premium for their products or services.
Overall, price monitoring is an essential tool for businesses that can help them stay competitive and drive development.
Nuances to Keep in Mind While Price Scraping Process
Price scraping, or the process of collecting pricing information from various online sources, is a complex process that involves several nuances. One critical nuance is the issue of accuracy.
Scraping prices on the internet can change rapidly, and it can take time to ensure that the data collected is up-to-date and accurate. This can lead to incorrect pricing information, impacting decision-making and potentially resulting in lost profits or customer dissatisfaction. Another nuance is the issue of legality.
In some cases, price scraping may be considered a violation of a website's terms of use or even illegal under specific laws and regulations. It's crucial to ensure that any price scraping activities are carried out legally and ethically.
Other nuances in the price scraping process include technical challenges and the time and resources required to perform the scraping.
Overall, price scraping is a complex process involving several nuances that need to be carefully considered to be effective.
How can a business protect itself against scrapers and scraper software?
There are several steps that businesses can take to protect themselves against scraper bots and price scraping software. One option is to use web scraping prevention tools to help detect and block scraping activity. These tools can be configured to block specific IP addresses or user agents or to limit the amount of data that scrapers can access.
Another option is to use CAPTCHAs or other verification forms to prevent automated scraping. This can help ensure that only humans are accessing the data and can make it more difficult for scraper bots to operate.
In addition, businesses can consider implementing legal measures such as terms of use agreements prohibiting scraping or pursuing legal action against individuals or organizations that engage in scraping activities.
By combining technical and legal measures, businesses can protect themselves against scraper bots and price scraping software.
Does price scraping only benefit large organizations?
Price scraping, or collecting pricing information from various online sources, can be used by organizations of all sizes. While it is true that large organizations may have more resources and technical expertise available to perform price scraping, small and medium-sized businesses can also benefit from this technique.
Price scraping can be a valuable tool for businesses of all sizes, allowing them to track prices from competitors, optimize their pricing, and stay up-to-date on the latest market trends.
In addition, various tools and services are available to make it easier for small and medium-sized businesses to perform price scraping, even if they need in-house technical expertise.
Overall, price scraping is not limited to large organizations and can be a valuable tool for businesses of all sizes.
What impact does gaining access to competitor pricing information have on your sales?
Obtaining competitor pricing data can significantly impact a business's sales. By tracking prices from competitors, a company can make informed decisions about its pricing strategies and ensure that it is competitive in the market. This can help the business attract more customers and increase its sales.
In addition, obtaining competitor pricing data can help a company identify opportunities for price differentiation. By analyzing pricing data from competitors, a company can identify areas where it can differentiate itself based on price and potentially charge a premium for its products or services.
Overall, getting hold of competitor pricing data can positively impact a business's sales by allowing it to make informed pricing decisions and differentiate itself from the competition. It is important to note that obtaining competitor pricing data is just one factor that can affect sales.
Other factors, such as product quality, customer service, and marketing efforts, can also drive sales. Therefore, businesses should consider various factors to increase sales and not rely solely on competitor pricing data.
