

Dataforest developed a top-on-the-market Gen AI hairstyles solution for US clients. It consists of the technology for the main product and the free trial widget. The solution generates hairstyle try-ons using the user's selfie. We had two primary objectives. The first was to ensure high accuracy in preserving the user's facial features. The second one was to create hairstyles that showcase the most natural hair texture. Our vast experience in Gen AI and Data science helped us achieve 94% model accuracy. It guarantees high-quality user face resemblance and natural hair in the generated photos. And it results in much higher user satisfaction, making it #1 on the market.
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The client is an online resource providing women with the latest hairstyles and haircuts. Their website and other channels offer articles and video materials that inspire and advise on various hair looks and styles for the US market. The client had a brilliant idea to increase retention and add extra value to his project: an online Hairstyle try-on service and a complimentary try-on tool for his website visitors.
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