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Data Warehouse Concepts
September 18, 2024
15 min

Data Warehouse Gives Complete Picture of a Business

September 18, 2024
15 min
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As an introduction to a data warehouse, imagine a big store was having a hard time keeping customers happy. They had a lot of info about their customers, but it was all scattered and hard to use. They couldn't figure out what each customer liked and didn't like. So, they built a super-powered filing cabinet (data warehouse) for all their customer info. It put everything in one place and made it easy to understand each customer. They used this info to send special offers and recommendations. This made customers happier, helped the store sell more stuff, and made sure they had the right products on the shelves. The data warehouse gave them the power to make smart decisions based on data. If you need an individual approach to a solution, book a call.

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A Data Flow Diagram

Data Warehousing: A Solution for Business Pain Points

By a data warehouse definition, it is a centralized repository designed to store and manage big data from various sources within an organization. It's a critical component of data warehouse business intelligence (BI) systems, providing a foundation for analysis, reporting, and decision-making.

Data Silos: By consolidating details from different systems, data warehouses break down silos and provide a unified view of the business.

Inefficient Reporting: They streamline reporting processes by providing a centralized source for analysis, reducing the time and effort required to generate reports.

Poor Quality: Data warehouse concepts improve quality by cleaning, standardizing, and validating data before it's stored.

Slow Decision Making: By providing easy access, data warehouses enable organizations to make faster and more informed decisions.

Missed Opportunities: They uncover hidden trends and patterns leading to new business opportunities by analyzing data pipelines.

Streamlined Data Analytics

We helped a digital marketing agency consolidate and analyze data from multiple sources to generate actionable insights for their clients. Our delivery used a combination of data warehousing, ETL tools, and APIs to streamline the data integration process. The result was an automated system that collects and stores data in a data lake and utilizes BI for easy visualization and daily updates, providing valuable data insights which support the client's business decisions.
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Charlie White

Senior Software Developer Team Lead LaFleur Marketing, digital marketing agency
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Main Data Warehouse Characteristics

It is possible to define data warehouses as designed to store and manage large datasets for analytical purposes.

  • Data warehouses are organized around business subjects or dimensions, such as customers, products, time, and geography. This allows for focused analysis of specific areas of interest.
  • The data warehouse integrates facts from various sources into a unified view, ensuring consistency and accuracy across the organization.
  • Data warehouses store historical files, enabling analysis of trends and patterns over time.
  • The content of a data warehouse is typically not modified, preserving a historical record for analysis.
  • Data warehouses are primarily read-only and optimized for analytical queries rather than frequent updates.
  • Statistics is often normalized to reduce redundancy and improve data integrity.
  • Data warehouses maintain metadata, which provides information about the figure, such as its source, definition, and relationships.
  • Data warehouses are designed to handle large input volumes and can be scaled to accommodate growing needs.
  • They are optimized for analytical queries, using techniques like indexing and partitioning to improve query performance.
  • Data warehouses provide controlled access, ensuring authorized users can access the information they need.

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These characteristics make data warehouses and data mining ideal for supporting business intelligence and data science. Data Warehouse – Designed for Analytical ProcessingTraditional approach databases are best suited for handling day-to-day operations and transactions, while data warehouses are designed to support analytical activities and provide insights into historical info. Here is the data warehouse vs database matrix.

The Difference Between Database and Data Warehouse

Feature Data Warehouse The Approach of Traditional Database
Purpose of Data Warehouse Analytical processing Transactional processing
Structure Denormalized Normalized
Queries Complex, ad-hoc Simple, ad-hoc
Data Historical Current and recent
Access Primarily read-only Frequent updates
Optimization OLAP in the data warehouse (Online Analytical Processing) OLTP (Online Transaction Processing)
Focus Decision support, reporting Operational efficiency

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Key Components of a Data Warehouse

These components work together to store, manage, and process facts for analytical purposes in the main types of data warehouses.

Data Sources: The Foundation of Data Warehousing

The sources are the systems or applications that generate the stuff to be stored and analyzed. These sources can be internal or external.

Internal Data Sources

Transactional Systems: These data warehouse systems capture daily business transactions, such as sales, purchases, and customer interactions. Data warehouse examples include point-of-sale systems, enterprise resource planning (ERP) systems, and customer relationship management (CRM) systems.

Operational Databases: These databases store operational files used for day-to-day business activities. They may include databases for human resources, finance, and logistics.

Legacy Systems: Older systems may still be in use but are often less efficient and difficult to integrate with newer systems.

External Data Sources

Public Datasets: Government agencies, research organizations, and industry associations often publish datasets that can be valuable for analysis. Examples include census info, economic indicators, and industry benchmarks.

Third-Party Data Providers: Companies specializing in collecting and selling data, such as market research firms, credit bureaus, and social media analytics providers.

Partners and Suppliers: They can provide details like customer information or product specifications.

These sources are the foundation of a data warehouse, providing the raw material for analysis and decision-making.

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ETL Process in Data Warehousing

ETL (Extract, Transform, Load) is a crucial data warehouse process responsible for extracting figures from source systems, transforming them into a suitable format, and loading them into the warehouse. This process ensures that the result is consistent, accurate, and ready for analysis.   

  1. Extract: Identifying the specific files to be extracted from the source systems. Various techniques, such as database queries, APIs, or file transfers, extract the required report from the source systems.
  2. Transform: Removing inconsistencies, errors, and duplicates from the extracted material. Converting it into a standardized format, such as converting dates or currencies. Adding information, such as creating derived fields or joining data from multiple sources. Ensuring that the facts adhere to consistent standards and definitions.
  3. Load: Temporarily storing the transformed stats in a staging area. Transferring from the staging area into the data warehouse database. Implementing mechanisms to handle errors or exceptions that may occur during the loading process.

Data Storage in Data Warehousing

This storage is a fundamental component of data warehousing, and it is responsible for storing and managing large volumes of information for analytical purposes. Specialized data warehouse technologies are designed to handle the unique requirements of analytical workloads.

Storage Technologies

Traditional data warehouses often use relational databases like Oracle, SQL Server, or PostgreSQL. These databases provide a structured way to store and manage table, column, and row features. Columnar databases store figures in columns rather than rows, which improves query performance for analytical workloads. Examples include Apache Parquet, Google BigQuery, and Amazon Redshift.

Data lakes are designed to store raw material in its native format, providing flexibility for handling unstructured and semi-structured details. They are often used in conjunction with data warehouses to store large volumes that may not be immediately required for analysis.

In-memory databases store it in RAM, providing extremely fast query performance for certain types of analytical workloads. However, they may have limitations in terms of storage capacity and persistence.

Storage Considerations

Data warehouses must be able to scale to accommodate growing volumes and increasing analytical demands. Storage technology should be optimized for analytical queries, providing fast response times. Storage costs can be significant, so it is important to choose a cost-effective solution that meets the organization's needs. Storage should be managed in accordance with governance policies to ensure security, privacy, and compliance.

Data Warehousing – Metadata

Metadata, in a data warehouse meaning, provides crucial information about the files stored within the warehouse. It serves as a dictionary, defining the structure, functions, data, and relationships between elements.

Data Definitions: Detailed descriptions of each element, including its name, data type, format, and business meaning.

Data Relationships: Information about how elements are related to each other, such as parent-child relationships or foreign keys.

Data Quality Rules: Guidelines for ensuring quality, including validation rules, cleansing procedures, and consistency checks.

Data Lineage: Tracking the history of elements, from their source systems to their final destination in the data warehouse.

Data Security: Information about access permissions, encryption, and other data warehouse security measures.

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Query and Reporting Tools in Data Warehousing

These tools provide users a user-friendly interface to query the info, generate reports, and visualize the results. Use a query language, such as data warehouse SQL, to retrieve it. It allows users to create customized reports with various formats, including tables, charts, and graphs. Provide data warehouse features for visualizing figures, such as bar charts, line charts, pie charts, and scatter plots. Ad-hoc querying enables users to perform spontaneous queries to explore and uncover unexpected insights.

Data mining techniques, such as association rule mining and clustering, discover hidden patterns and relationships. It allows to create interactive dashboards that provide a real-time view of key performance indicators (KPIs). Query and reporting tools may integrate with the data warehouse to access and analyze the stored features. DATAFOREST’s choice is Microsoft Power BI – a popular cloud-based platform with powerful visualization and reporting capabilities.

Understanding the Benefits of Data Warehousing

It's the value or advantage that an organization gains by consolidating and storing historical material in a central repository for analysis and reporting purposes.

A Key Benefit of Data Warehouse

Improved accessibility is a crucial benefit of data warehousing. It is the ability to quickly and easily access and retrieve it from the warehouse for analysis and reporting purposes. A data warehouse consolidates files from various sources into a single location, making it easier to find and access. Stuff from different systems and formats is integrated and standardized. Data marts, which are subsets of a data warehouse tailored to specific business needs, can be created to provide targeted access to relevant info. Comprehensive metadata (information about the input) is maintained, making it easier to understand, search for, and use the details. Data warehouses are optimized for query performance, allowing users to quickly retrieve the needed information. Tools and interfaces are often provided to enable users to access and analyze reports independently without requiring extensive technical expertise.

Enhanced Decision-Making

So, imagine a data warehouse as a giant, organized filing cabinet for all your business things. It's a place where you can easily find and use this info to make smarter decisions. Data warehouses help you see the whole story of your business, not just snapshots. By looking at past trends, you can guess what might happen next. You can make decisions that are based on facts, not just gut feelings. You won't waste time searching for information or making mistakes.

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Scalability and Performance

A data warehouse is a super-flexible, high-performance car. It can handle any road, any weather, and any speed. That's the beauty of scalability and performance in data warehousing.

Scalability: This means your data warehouse can grow with your business. As your figures pile up, it can handle the load without slowing down. It's upgrading your car's engine to handle more power.

Performance: How fast your car can go? A well-designed data warehouse can quickly process and analyze massive amounts of fuel. This means you get answers in a flash, not hours.

Scalability and performance mean your data warehouse handles whatever you throw at it and does it fast.

The Foundation of Your Data Warehouse

Data warehouse architecture is the blueprint or design that outlines how a warehouse is structured and operates. It encompasses the various components, processes, and relationships that work together to store, manage, and retrieve information for analysis and reporting.

Components of a Data Warehouse Architecture

Traditional Architecture for Data Warehouse (Kimball)

The Kimball methodology, pioneered by Ralph Kimball, is a top-down approach that focuses on creating marts, which are smaller, focused subsets of a data warehouse. These data marts are designed to support specific business needs and are built using dimensional modeling in a data warehouse approach.

Data is organized into facts (measurements) and dimensions (attributes) and focused on specific business areas (e.g., sales, finance). It starts with high-level business requirements and gradually refines the warehouse.

Cloud Data Warehousing

It leverages data warehouse cloud computing infrastructure to store and process info. It offers scalable, flexible, and cost-effective solutions for organizations of all sizes. A cloud data warehouse handles varying workloads and volumes, and users only pay for the resources they consume. Cloud providers often offer managed services to handle data warehouse infrastructure and maintenance.

Modern Data Warehouse Architecture (Inmon)

The Inmon methodology, developed by Bill Inmon, is a bottom-up approach that focuses on creating a centralized data warehouse before building data marts. It emphasizes integration and consistency and considers Enterprise Data Warehouse architecture (EDW), a centralized repository for all enterprise stuff, focusing on integrating figures from various sources. It starts with building a foundational EDW and then creating data marts.

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Data Warehouse Design Considerations

Data warehouse design is the process of planning and structuring a data warehouse to effectively store, manage, and retrieve features for analysis and reporting. It involves making strategic decisions about the data warehouse's architecture, data modeling, and implementation to ensure that it meets the organization's specific needs.

Facts And Dimensions in Data Warehouse

Dimensional modeling is a technique used in data warehousing to structure material into fact tables and dimension tables. This approach makes it easier to analyze facts and create reports.

Fact Tables in Data Warehouse: Store measurements or metrics that are the focus of analysis. These typically contain numerical values, such as sales, costs, or quantities.

Dimension Tables: Store descriptive information about the facts. They provide context and allow for slicing and dicing of the info. Examples include time, customer, product, and location dimensions.

Data Granularity: Refers to the level of detail. A fine-grained data warehouse stores at a granular level (e.g., individual transactions), while a coarse-grained data warehouse stores at a higher level (e.g., monthly totals).

Hierarchies: Organize information into hierarchical data warehouse structures, allowing for drill-down and roll-up analysis. For example, a geographic hierarchy might include country, region, state, and city levels.

Data Warehouse Tools and Utilities

They are the software applications and data warehouse components that support the design, development, and maintenance. They also provide a range of data warehouse functionalities, from extraction, transformation, and loading (ETL) to analysis and reporting.

Category Tools Description
ETL Tools Python (with Pandas, NumPy, Scikit-learn), Spark (pyspark), AWS Glue, Airflow Extract, transform, and load info into the data warehouse.
Data Modeling Tools Python (with Pandas, NumPy, Scikit-learn), AWS Glue Design and create data models, including dimensional and normalized models.
Data Integration Tools Python (with Pandas, NumPy, Scikit-learn), Spark (pyspark), AWS Glue, Kafka Integrate stuff from multiple sources, ensuring consistency and accuracy.
Data Quality Tools Python (with Pandas, NumPy, Scikit-learn), AWS Glue, DataDog Assess the quality, identify and correct errors, and improve integrity.
Data Warehousing Platforms AWS Redshift, Data Warehouse Snowflake, Google BigQuery Provide a foundation for building a data warehouse.
Data Visualization Tools Power BI, Google Looker Studio, AWS Quicksight, Domo, Plotly, Grafana Create interactive dashboards, charts, and reports to visualize details and uncover insights.
Data Governance Tools Python (with Pandas, NumPy, Scikit-learn), AWS Glue, DataDog Manage governance policies and ensure data quality, security, and compliance.
Data Lake Tools AWS S3, Google Cloud Storage Store and manage large volumes of raw material in a scalable and cost-effective way.

Examples of Well-Known Data Warehouses

Data warehouses are essential for organizations that must store, manage, and analyze large amounts of features. Several leading data warehouse-in-the-cloud providers offer robust solutions that cater to a wide range of business needs.

Amazon Redshift for Data Warehouse

Amazon Redshift is a fully managed, petabyte-scale data warehouse service offered by Amazon Web Services (data warehouse AWS). It is optimized for business analytics by data warehouse and offers columnar storage, parallel processing, and automatic scaling. Redshift is a popular choice for organizations that require high performance and scalability. The key is the columnar storage for efficient compression and query performance.

Microsoft Azure Data Warehouse

Microsoft Azure SQL Data Warehouse is a cloud-based data warehouse service that leverages the power of SQL Server technology. It offers a fully managed, massively parallel processing (MPP) architecture for high-performance data warehouse analytics. It integrates well with other Azure services, such as Azure Data Factory and Azure Analysis Services.

Google BigQuery

Google Data Warehouse BigQuery is a serverless service offered by the Google Cloud Platform. It is designed for large-scale data analyst work and supports SQL and Python queries. BigQuery offers automatic scaling and pay-as-you-go pricing. It seamlessly integrates with other Google Cloud Platform services, such as Dataflow and Cloud Storage.

Snowflake Data Warehouse

Snowflake is a cloud-based data warehouse platform that offers a unique architecture with a separate compute and storage layer. This allows for independent scaling of resources. Snowflake is known for its performance, scalability, and ease of use. It supports SQL and Python queries and integration with other cloud platforms and tools.

Microsoft Azure Synapse Analytics

Microsoft Azure Synapse Analytics is a unified analytics platform that combines data warehousing, data lake, and integration capabilities. It offers a serverless architecture and can handle both structured and unstructured files. It integrates with other Azure services, such as Azure Data Factory and Azure Machine Learning.

Data Warehouse vs. Data Lake

We continue to think that a data warehouse is a neatly organized filing cabinet. Everything has its place, and finding what you need is easy. It's great for specific tasks like creating reports or analyzing sales. A data lake, on the other hand, is a giant storage room. You can throw anything in there, no matter how messy or disorganized. It's perfect for exploring new ideas or trying out analysis techniques. So, when you need a clean, organized file space, go for a data warehouse. But if you want a flexible, open space to experiment and discover, a data lake is the way to go. A more in-depth analysis of this topic is available on our blog.

Big Data and Data Warehousing

Big data is the powerhouse, collecting and storing tons of raw material from everywhere. Data warehousing is the organizer. It takes it all and makes sense like a smart assistant who knows how to file everything neatly. We discuss this in more detail in the article. Together, they're unstoppable. Big data provides the material, and data warehousing makes it valuable. They help businesses make better decisions and understand their customers better than ever before.

A Successful Data Warehousing Implementation

It addresses the organization's specific challenges or opportunities and enables users to uncover valuable insights. A successful data warehousing implementation empowers decision-makers to make informed choices based on data-driven evidence. It handles future growth and changes in business data warehouse requirements and justifies the investment by generating tangible advantages of data warehouse, such as increased efficiency, improved customer satisfaction, or competitive advantage. We have analyzed the most illustrative cases here.

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Global Cloud Data Warehouse Market Overview 2024

Opportunities for Tech Providers in Data Warehousing

Data warehousing is a goldmine for tech providers like DATAFOREST. There's a ton of opportunity to create tools and services that help businesses dig for valuable insights. A data warehouse makes it easy for companies to store and analyze their info and take a sense of it. We develop fancy tools to visualize reports and protect them from hackers. It also lets us tailor solutions to the needs of different businesses. Please complete the form and collect all the information in one place for effective use.

What is the main benefit of using a data warehouse?
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FAQ

What is a data warehouse?

A data warehouse is a centralized repository that stores historical files from various sources optimized for analysis and reporting. It provides a comprehensive view of an organization's staff, enabling informed decision-making.

Describe a common data warehouse technology.

Hadoop is a common data warehouse technology that is used to store and process large volumes of unstructured facts. It is a distributed computing data warehouse framework that can scale to handle massive datasets across multiple nodes.

How does data warehousing improve data accessibility and consolidation?

Data warehousing improves accessibility by consolidating data from various sources into a centralized repository. This makes it easier for users to find and retrieve the information they need. A data warehouse standardizes and integrates figures, ensuring consistency and reducing the complexity of input retrieval.

In what ways does data warehousing enhance decision-making processes?

Data warehousing provides a comprehensive view of an organization's info, enabling data-driven decision-making. Organizations can gain valuable insights and make more informed choices by analyzing historical trends, patterns, and relationships.

Provide examples of industries or use cases where data warehousing is beneficial.

Retail: Data warehousing can help retailers analyze customer behavior, optimize inventory management, and personalize marketing campaigns. Healthcare: Data warehousing can be used to analyze patient reports, identify trends in disease patterns, and improve healthcare outcomes.

What are the potential challenges in implementing and managing a data warehouse?

Implementing and managing a data warehouse can be challenging due to factors such as quality issues, complex integration processes, and the need for specialized skills and expertise. Ensuring data security and compliance with regulations can be a significant undertaking.

How does the cost of data warehousing compare to other data management approaches?

Data warehousing can be more expensive than other management approaches, such as data lakes, due to the need for specialized hardware, software, and expertise. However, the long-term benefits of a data warehouse, which can be achieved through improved decision-making and operational efficiency, can often outweigh the initial costs.

Are any specific skills or expertise required to implement and maintain a data warehouse?

Implementing and maintaining a data warehouse requires specific skills and expertise, including data engineering, modeling, warehousing architecture, and knowledge of data warehousing tools and technologies. Strong analytical and problem-solving skills are essential for managing and utilizing a warehouse effectively.

How does data warehousing address the issue of data integration and consistency?

Data warehousing addresses integration and consistency by consolidating data from various sources into a centralized repository. This eliminates silos and ensures that data is standardized and consistent across the organization, improving quality and reliability.

What is star schema in a data warehouse?

Star data warehouse schema is a modeling technique that organizes data into fact tables, which store measurements or metrics, and dimension tables, which provide context and allow for slicing and dicing of the info. This structure makes it easier to analyze material and create reports.

What is the difference between a database and a data warehouse?

A database is primarily used for operational tasks and storing current files, while a data warehouse is designed for analytical purposes and storing historical things. Databases are optimized for frequent updates and transactions, while data warehouses are optimized for complex queries and reporting.

What is a dimension table in a data warehouse?

A dimension table in a data warehouse provides context and allows for slicing and dicing. It contains descriptive information about the facts stored in fact tables, such as time, customer, product, or location.

What does a data warehouse allow the organization to achieve?

A data warehouse allows an organization to achieve enhanced decision-making, improved efficiency, a competitive advantage, and other tangible benefits. By providing a centralized repository of historical facts for analysis and reporting, data warehouses enable organizations to make more informed decisions, optimize operations, and gain valuable insights.

What is a virtual data warehouse?

A virtual data warehouse is a logical data warehouse that integrates data from multiple sources without physically moving or copying it. It provides a unified data view, enabling users to query and analyze it across different systems.

What is the difference between data mining and data warehouse?

Data mining is discovering patterns and relationships within large datasets, while a data warehouse is a centralized repository for storing and managing historical features. Data mining techniques are often used to extract insights from info stored in data warehouses.

Name the advantages and disadvantages of a data warehouse.

Advantages: Data warehouses provide a centralized view, improving decision-making and efficiency. They can also help uncover hidden trends and patterns.

Disadvantages: Data warehouses can be expensive to implement and maintain and may require specialized skills and expertise. Quality issues can impact the accuracy and reliability of the data stored in a warehouse.

What is an enterprise data warehouse?

An enterprise data warehouse (EDW) is a centralized repository that integrates it from various sources across an entire organization. It provides a comprehensive business view, enabling informed decision-making at all levels.

What does a data warehouse allow an organization to achieve?

A data warehouse allows an organization to achieve enhanced decision-making, improved efficiency, a competitive advantage, and other tangible benefits. By providing a centralized repository of historical facts for analysis and reporting, data warehouses enable organizations to make more informed decisions, optimize operations, and gain valuable insights.

What is a fact table in a data warehouse?

A fact table in a data warehouse stores measurements or metrics that are the focus of analysis. It typically contains numerical values, such as sales, costs, or quantities, and is often associated with dimension tables that provide context.

How to build a data warehouse?

Building a data warehouse involves several key steps:

  1. Define business requirements and objectives to understand the organization's specific needs and data warehouse goals.
  2. Design the data warehouse architecture, including modeling, ETL processes, and storage solutions.
  3. Implement the data warehouse by extracting, transforming, and loading info from various sources.
  4. Test and validate the data warehouse to ensure material quality and accuracy.
  5. Deploy and maintain the data warehouse, providing ongoing support and updates as needed.

What is a subject-oriented data warehouse?

It is a data warehouse organized around specific business subjects or dimensions, such as customers, products, time, and geography. This structure allows for focused analysis on particular areas of interest and makes it easier to understand and analyze reports.

Why do we need a data warehouse?

Data warehouses provide a centralized repository for storing and managing historical features, enabling organizations to make informed decisions and gain valuable insights. They are essential for organizations that must analyze large amounts of data and understand trends and patterns over time.

Define data warehouse in data mining.

A data warehouse in data mining is a centralized repository that stores historical figures from various sources optimized for analysis and reporting. It provides a foundation for data mining activities, enabling the discovery of patterns, trends, and relationships.

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