It’s a GPS that helps retailers track and understand all steps customers take in their shopping journey, from the moment they discover a product to the point of making a purchase.
It’s integrated into a retail data system, collecting and analyzing customer data from various sources and leveraging AI insights and continuous monitoring to create a clear map of the customer's path and behaviors.
It reveals where customers might get lost in their journey, allowing retailers to make improvements that boost engagement, loyalty, and sales — much like having a guide to lead customers through a store.
Coffee Shop: A coffee shop owner discovers through customer journey analysis that many visitors leave the shop right after browsing the menu. This insight might prompt them to introduce a new loyalty program or offer special promotions to encourage customers to stay.
Home Improvement Store: A home improvement store notices that customers frequently visit their website to check product availability before coming to the store. This insight led to the implementing of an online reservation system for popular items.
Pet Supply Store: Through customer journey analysis, a pet supply store might find that customers often search for specific pet care information on their website. This could inspire them to create a dedicated section with expert tips and advice.
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